AIM: How will we establish a public relations action plan?
DO NOW: The Pope is in Washington, DC and will be visiting NYC this week. Is he a celebrity? If you were representing him, as his PR agent, what would you try to do to promote his image and the image of the Church in a positive light while in the USA? What ideas would you suggest to him for visits and would he hold a press conference? What would he talk about? Think about it with your PR Agent hat on today. Be as detailed as you need to be.
Key Questions: Is the Pope really a celebrity? What is a celebrity, Why would the Pope need a Public Relations agent or firm? What does a Public Relations agent or firm or publicity agent do for a celebrity? Give examples. If the Pope was coming to MBHS for a visit tomorrow, do you think the school would want to get the news into the media, like television news and newpapers and on its web site? Also, asked and discussed with students: What is a press release? Who does it go to? Who sends it to the media? What media and how is it sent. If a celebrity, like the Pope or a sports or television celebrity, for example is involved in negative activity, why would having a Public Relations agent, or firm, or Publicity agent need to do? (Keep the media from publicizing the negative news, but using contacts in media to suppress it, and to offer news of other clients or other agents' clients as a "trade". ) What would an action plan for the Pope include, if you were the PR agent for the Pope?
LP: Today we will finish our assignment of yesterday, and we will review the answers to the questions and section reading, Chapter5 in the text. Students were responsible INDIVIDUAL STUDENTS NOT GROUPS OR PAIRS to send ProfessorKLK@aol.com the Horse Whisperer answers to questions 1 and 2, two days ago, (p. 99) and to do the questions in the yellow and green boxes on pages 101, 102 and 103 and send them to Ms. Kirshner via email. Students are reminded the work done by one, if not a group project assigned as such will get the credit given only to the one student from whom it comes via email. The alternative is to split the credit and the grade two or three ways. Classwork, unless specifically directed, is not for one person to do and put the names of others on it, while the others do other class projects for other teachers. Students who have had temper tantrums thinking it will get them off the hook are wrong. Points are lost and grades drop as a result of challenging the teacher and the rules of the class to which all students signed a contract.
Those students caught working on other projects and advised to cease and desist, will get a zero for the day's work, counted as a classroom participation and quiz grade, as questions were asked as a quiz in class as well. To repeat the class rules: Please note, there is no talking,no eating, no chewing gum, no drinking, no playing music, ipods, or using cell phones in class. If a student needs help, the student is required to raise his or her hand and if addressed will receive assistance at that time.
On Thursday, there is a quiz of the section of Chapter 5 covered, and on Friday there is a chapter test. You must be present and take the quiz and test. If absent it is a zero for the grade on the one or both missed. There are no makeup quizes or exams. It is at the teacher's discretion and the policy from the beginning. Late work is downgraded by ten points first day late, fifteen second day, 20 third day, and just credit on day 4 and zero points on days after that. Work must be on time.
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