Monday, April 14, 2008
AIM: What is Public Relations?
DO NOW: In the news today, it was announced that there had been a curse placed on the new Yankee Stadium by a former construction worker on the site. He buried a Red Sox jersey or David Ortiz's under two feet of cement. It was located, excavated, and now the "curse" is removed. What do you believe about "curses" being put on sports teams and players? Do believe in superstition? Do you know of a sports celebrity who has a lucky charm? Who? Please explain.
LP: We are beginning chapter 5, p. 99, about Monty Roberts, who speaks to horses. Is that the same as the "horse whisperer"? We will read aloud, in the text, page 99; answer and discuss the questions on page 99, and look up the site referenced, using google.com to search.
Key Questions: How important is it that Monty Roberts maintains a "squeeky clean" public image? What role does public image play in a celebrity's life? What role does public relations have in a celebrity's life?
Definition of Public Relations: It is the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization.
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