AIM: How is an action plan created by a public relations firm, and why is it necessary?
DO NOW: Think of your favorite sport. Imagine you have a public relations firm. If you were in charge of promoting your favorite sports tournament or game, what forms of media would be appropriate for promoting the event or tournament? Will your budget have anything to do with the choices you make in your action plan, for the game or tournament? Why? What might you do to put the team or a player in a favorable light before the event? How will your public relations firm promote the event and a cause? Send all work to Ms.Kirshner for credit at ProfessorKLK@aol.com.
Note: Yesterday we read and went online to research the "horse whisperer" and students were to answer questions 1 and 2 on page 99. Students must make sure they completed the questions and answers and sent them to me, via email. We are continuing in Chapter 5: Public Relations and Public Image in the text.
Read pp. 100-page 102 "Goodwill" and complete the question in the yellow boxes of questions on page 101 and 102. Read and complete "Judgement Call" in the green box on page 102 as well.
New Vocabulary to define: Action Plan, Consumer Demand, Goodwill
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment