Mon-Tues. May 12-13 SportsMktg Period 8 Update

Dear Students,

Your class has a lot of 100s and other high grades. I was generous and curved up. Those who improved this marking period will see the result in their grades. Communicating via email, sending me late work, resulted in an advantage, as I did not take off points for late work this time.

I know many of you are goofing off, thinking I am not coming back. You have your assigned work from last week, still due. Send it to me. You also have your team projects to research and complete. Get it done. You are bright, capable young adults, I wanted to introduce the storyboarding to you in class, but you can look it up online too. Thank goodness for computers and online access!

We are fortunate to be at MBHS where we have such equipment and access to the Internet.

Please go to google and look up "Storyboarding" in relation to TV Commercials. It is a series of drawings/photos with "copy" (words) spoken by the characters and the words used by a spokesperson or in headline type and subheadline type and text meant to be memorable and informative, to targeted audiences. You are outlining with words and pictures you draw, the sequence of each frame of your commercial. How long will your commercial be? Maybe 15 seconds, maybe 30 seconds. Not more than that. Each moment is important, just like in your life. Commerical cost an enormous amount of money "to air" and they must be planned so that the advertiser gets the "most bang for the buck." That is a phrase used to mean the most effective attention-getting reception for the huge outlay of money being spent on it.

The alternative to this fun and creative "agency" project is to read each chapter in the book and summarize each chapter in writing and answer the quiz and Encore test questions yourselves and send them to me for the remaining chapters of 8, 9, and so on. Please let me know if you want to do the less exciting, non application approach, vs. the creative team project real-life approach which should end with a real taped commerical.

P.S. If you want your grade, contact me and I will look it up and provide it to you.

You must provide your work though. I will not send it if I don't see productivity! You are my best students, don't mess up the reputation by goofing off. I know you are kids and "mice will play when the cat's away" ... but you have to do assigned work.

I miss you.

See you soon.

Ms. Kirshner, MBA, MS