About the assignment, I posted it a while back, maybe early May. It is what we began when I was in school, in April. You are selecting an unusual sport, and you will name the team and prepare two full-page ads to promote the team or a star on the team. You have to use your imagination. You will also create at least two short press releases, like the ones we looked at for the NY Mets, which will announce the creation/formation of the team, and their game or event, or something like a new stadium opening for their games. Or, you can have someone famous join the team or represent the team, as a spokesperson in ads, or as a coach or trainer or investor in the team. You will plan out the 15 or 30 second television commercial frame by frame, and you will write the words/"copy" and draw the pictures of the scenes, this is the "storyboarding" of the commercial. You can look up storyboarding of commercials on the Internet. One of the earlier assignments was to look at commercials for sporting goods or with sports to break them down into step by step, frame by frame. It will make sense if you videotape, or record in another way a commercial and to preferably digitally go frame to frame to frame and examine, or even sketch and write the words of each frame. Like a slide, it is a "frame". Right now you are planning, making decisions and working with your two partners to do this. Just like an ad agency would with a sports marketing agency or rep.
DO the best you can. It is a very challenging assignment, and not for the faint of heart or for the lazy. I know you can do it. (Yes, I created it myself, and of course, I know how to do it), but I want you to do it, to try being a pro and experience Sports Marketing by actually doing a real application of it. Okay? If you have any questions or problems, please contact me at ProfessorKLK@aol.com
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