Wednesday, March 26, 2008

Wednes., March 26, 2008 SPORTS MARKETING

AIM: Students will continue working together to prepare a Promotion / Marketing campaign for the National Wheelchair Basketball Association.

DO NOW: "I viewed it as a business,but I always viewed it as a game. An opportunity to show my skills, my basketball skills, amongst the best in the world." -- Michael Jordan, on doing his best in professional basketball and as a businessman. What does Michael Jordan mean by basketball being a business? How can a sport be like a business? What businesses and endorsements does Michael Jordan have? Look him up on the Internet to answer this question.How do you believe school work or a team sport you participate in, business-like? Whatdoes the quote mean to you personally?

Extra Credit: Next, research online Michael Jordan, Air Jordan, Nike Jordan, all things Jordan. Are they endorsements, his own business products, or licenses? What is his own business enterprise and what are not his alone but outgrowths of his fame and accomplishments on AND OFF THE COURT.

LIST THE PRODUCTS HE ENDORSES. LIST THE PRODUCTS HE IS CREDITED WITH CREATING/DESIGNING THAT IS HIS OWN BUSINESS.

ONE PAGE OKAY.


COMPLETE THE PROJECT. DUE ON FRIDAY.

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