AIM: Students will review and expand knowledge of marketing and promotion concepts
DO NOW: Interpret: " 'Tis money that begets money." -- anEnglish Proverb
How does this quote related to NCAA and Professional Sports Celebrity Endorsements, Sponsorships?
LP: Begin new project. Go to page 97 in the book, TYPE THE INSTRUCTIONS FOR THE Project, "EXTRA INNINGS" AND WITH ONE PARTNER YOU WILL BEGIN THE RESEARCH FOE FOR THE PROJECT. You are hired as a member of an advertising agency to design an attention-getting and income-producing promotional campaign for the National Wheelchair Basketball Association. You will use the Internet, working with a partner, to complete all 7 listed activities, culminationg in a proposal to present in class. Start now. Deadline TBD (To be determined).
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Please send any questions or comments to me at ProfessorKLK@aol.com, not at the gmail address, nor place it on the blog itself. Thank you for your cooperation.
Note, you must come up with a name for your advertising agency. For example if you each have the letter "B" in your last name, you can call yourselves "B&B Advertising, Inc.".... Work in pairs not in threes or fours, for full credit.
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