AIM: Students will learn about sneaker endorsement contracts with NYC youth.
DO NOW: Last week we researched Sebastian Telfair, as a homework assignment. What do you remember learning about him? Where did he grow up? What was he famous for? Is he a professional in sports today? Has he received any endorsements?
LP: Today we will view and answer questions about Sebastian Telfair's and the sneaker game.
Q: Where did Sebastian Telfair go to school?
Q: What position did he play in high school?
Q: Who is his famous cousin?
Q: How did he say sports is a business in the film? When did that start to be a business for him?
Q : What companies promote a product through high school "future stars" on athletic teams?
Q : What do they offer the student(s)? Did Sebastian sign with anyone?
Q: What have you learned about promotion in relation to high schools basketball?
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