Message to Sports Marketing P. 8 Students Friday 3/28

Ms. Kirshner is very ill with a cold or flu "bug"....lessons were sent to Mr. M. and because you have the luxury of working on computers, you may use this time to finish your small group projects, which are due today. You should be working on the Chapter 4 Extra Innings 7 questions to address Promotion campaign plan for the National Wheelchair Basketball Association.  If for some reason you are not permitted in the computer lab, please complete the assignment given to you, either the celebrity salary  assignment or the career planning assignment, which should be photocopied for you, as requested.

Just to recap:

The movie about the Coney Island Lincoln HS sensational point guard, Sebastian Telfair' "Sneaker Game" contract hopefully was enlightening and interesting to you.  I received your responses to the questions about the movie and responded to most of you.  

Enjoy your weekend. 

Friday, March 28, 2008 Message to Students MOS

Ms. Kirshner is out with an upper respiratory infection today. It seems I caught someone's cold or other similar "bug" and my throat is inflamed and I am quite ill.  Hopefully, I will be back on Monday. In the meantime, I left lesson plans for emergenies with Mr. Melkonian and also let Mr. Vitolo know what you were doing in class and what you could continue to do today.  

MOS students may continue to research online the origin or US coins and paper currency, to obtain illustrations and a timeline.  You can also research how money is used in banks and by consumers. You can include Forbes' list of the wealthiest people in the USA. You can build up your picture folder will illustrations and photos to use in your PowerPoint presentation slides.  Otherwise, you can look up careers or celebrity salaries on the Internet and prepare a one-page report.  

Remember, the Powerpoint "The History of Money" presentation is a project that will be due in a couple of weeks, which requires research.  It is a contest again with movie tickets to the top winners.  You should have a minimum of 6 - 8 slides next week, when I will continue to direct you along the way.  It is a relatively easy program, and I'm sure you will master it as you have everything else we've done.  I have confidence in you.

Enjoy your weekend.

Thursday, March 27, 2008 Sports Marketing p. 8

AIM: Students will learn about sneaker endorsement contracts with NYC youth.

DO NOW: Last week we researched Sebastian Telfair, as a homework assignment. What do you remember learning about him? Where did he grow up? What was he famous for? Is he a professional in sports today? Has he received any endorsements?



LP: Today we will view and answer questions about Sebastian Telfair's and the sneaker game.

Q: Where did Sebastian Telfair go to school?
Q: What position did he play in high school?
Q: Who is his famous cousin?
Q: How did he say sports is a business in the film? When did that start to be a business for him?
Q : What companies promote a product through high school "future stars" on athletic teams?
Q : What do they offer the student(s)? Did Sebastian sign with anyone?

Q: What have you learned about promotion in relation to high schools basketball?

Thursday, March 27, 2008 MOS

MOS - Computer Applications

AIM: Students will be prepared to learn and use PowerPoint

DO NOW: Today, when when Ms. Kirshner woke up to the news on television, an announcement was made that a new museum of business and commerce, dedicated to the history of money has just been opened in the historic Bank of New York building on Wall Street.
What would you expect to see on exhibit in this new museum? Why would you or would you not want to take a field trip to the museum?

LP: Today we will leave Excel for the time being, to prepare for our introduction to PowerPoint.
Questions for students: What is PowerPoint? Is it part of the Microsoft Office suite of programs? What is it used for?
Who uses it? Can it help you with your school projects, if you knew the program? Have you ever used PowerPoint? Discussion about it and what we can do with it. Open to page 372-373 in the Spiral MOS books, and we will begin to examine the program.

We will explore the layouts for the slides and the toolbar options today.

The goal is to create a presentation using the software. We can begin with the "History of Money" as a first title slide, when we look at page 374 and 375 and read aloud round robin today. Students will create their first slide.

Ms. Kirshner will walk around and help students as needed.

Students will next research online in class: The history of money for a slide presentation project incorporating what they learned in MS Excel and MS Word.

Wednes., March 26, 2008 SPORTS MARKETING

AIM: Students will continue working together to prepare a Promotion / Marketing campaign for the National Wheelchair Basketball Association.

DO NOW: "I viewed it as a business,but I always viewed it as a game. An opportunity to show my skills, my basketball skills, amongst the best in the world." -- Michael Jordan, on doing his best in professional basketball and as a businessman. What does Michael Jordan mean by basketball being a business? How can a sport be like a business? What businesses and endorsements does Michael Jordan have? Look him up on the Internet to answer this question.How do you believe school work or a team sport you participate in, business-like? Whatdoes the quote mean to you personally?

Extra Credit: Next, research online Michael Jordan, Air Jordan, Nike Jordan, all things Jordan. Are they endorsements, his own business products, or licenses? What is his own business enterprise and what are not his alone but outgrowths of his fame and accomplishments on AND OFF THE COURT.

LIST THE PRODUCTS HE ENDORSES. LIST THE PRODUCTS HE IS CREDITED WITH CREATING/DESIGNING THAT IS HIS OWN BUSINESS.

ONE PAGE OKAY.


COMPLETE THE PROJECT. DUE ON FRIDAY.

MOS Period 6 & 7 Wednes., March 26,2008

AIM: Students will continue make progress in preparing worksheets for chartconversion.

DO NOW: "I viewed it as a business,but I always viewed it as a game. An opportunity to show my skills, my basketball skills, amongst the best in the world." -- Michael Jordan, on doing his best in professional basketball and as a businessman.

What does Michael Jordan mean by basketball being a business? How can a sport be like a business? What businesses and endorsements does Michael Jordan have? Look him up on the Internet to answer this question.How do you believe school work or a team sport you participate in, business-like? Whatdoes the quote mean to you personally?

LP: Turn to the spiral bound textbook to page 223, Exercise16. We will create a worksheet of student grades, Copy the data as shown inthe book, follow the steps indicated.You will work with the column widths and with fonts and headings(use fontmenu to use boldface anditalics). Completethe exercise and save it as "MKTG" We we will return to the file to create a chart.

Don't wory about the averages right now.


I will walk around and work with you.

SPORTS MARKETING - PERIOD 8 3.25.08

AIM: Students will be able to work in teams to prepare a promotion campaign for a major national association (The National Wheelchair Basketball Association)

DO NOW:
Type and Interpret the following quote: "Too often it's not the most creative guys or the smartest. Instead it's the ones who are best at playing politics and soft-soaping their bosses. Boards don't like abrasive guys." Carl Icahn, famous businessman commenting on how some people get ahead in business and in sports as well. Relate it to sports celebrities and people on the rise in sports.

What does "soft-soaping" mean? It means "brown-nosing" or "kissing up" to your boss for favors. Another way to say the same thing is to say, "buttering up" the boss.

What does "abrasive" mean? You should look it up, using "dictionary.com"....

Next, You will send me your do now and also include the status of your project. Chapter 4 "Extra Innings" project 1-7 for the NWBA. We should be completing it today and tomorrow last day. We will do presentations and see a film and answer questions about the film on Thurs. and Friday.

To know your grade, send me an email at ProfessorKLK@aol.com for it privately.

If you didn't submit your project in the previous marking period, regardless of opportunities to catch up, you did not pass this marking period. If you send your project so many weeks after deadline and expect to pass, remember that "deadlines" are real and they matter. I cannot promise I can or will change the grade you received at this late date.

MOS Class Quiz Exercise Update 3.25.08

In MOS packet or in the Spiral MOS text, go to page 187, Exercise 4 - "INVEN"

Open a new Excel worksheet and create the inventory as instructed, with the steps in the exercise. Widen columns as needed, use bold font for headings, and box the work shown and save as INVEN.QUIZ and then send it as an attachment to me at ProfessorKLK@aol.com
It is counted as a Quiz grade.

Update: Tuesday, March 25 - MOS

Do Now: Read and copy the quote below, and then think and interpret what it means and apply it to something you know, something in your own experience or in the news that is a good real-life example of your interpretation...

"Too often it's not the most creative guys or the smartest. Instead, it's the ones who are the best at playing politics and soft-soaping their bosses. Boards don't like tough, abrasive guys." - Carl Icahn, famous businessman, commenting on how some people get ahead in business.

What does "soft-soaping" mean?

What does "abrasive" mean?

You can use dictionary.com for the words you don't know. Soft-soaping is a "slang" term for "buttering up" "brown-nosing"... "playing up" to get something from someone.


AIM: Students will return to the Excel lesson packets and revisit the "spreadsheet" environment and will be able to enter basic formulas for calculation.

LP: Today we will return to the packets for our initial lessons in Excel. We will go back to the worksheet, which became our spreadsheet environment and enter data and formulas as directed. We will discuss first what we gained from the Chart Exercise, and how we might use charts in the future, and we will quickly review what we have done with spreadsheets and formulas, prior to returning to the packets for our next exercise.

The research of Teen topics for statistical/data to prepare more charts in the future, is an ongoing project right now. Continue it for homework.

Soorts Marketing Update - March 24 -28

The new Chapter 4 "EXTRA INNINGS" (page 97 in text) PAIRS/GROUP PROJECT IS DUE ON THIS FRIDAY, MARCH 28, 2008. We'll be seing the Sebastian Telfair "Into the Fire" film segment on Thursday and Friday, so be prepared to have it completed by Wednesday, using the computers in class. You should always send DO NOWs to ProfessorKLK@aol.com. You can send completed work, extra credit and questions to me at that address as well.

Monday, March 24, 2008 Sports Marketing

Continue with the paired/group project you began last week, after completing the DO NOW.

DO NOW: Interpret in your own words, the following quote: "The enemy, the truth, is very oftennot the lie, deliberate and contrived and dishonest, but the myth-persistent, persuasive, and unrealistic." -- John F. Kennedy, former US President

What do you know has happened in Sports recently, to which you can apply this quotation from former President John F. Kennedy?

Monday, March 24, 2008 MOS Computer Classes

AIM: Students will be able to create a data sheet and a chart in Excel, and to save it.

LP; Students will complete the data sheet and chart preparation "35Sports" today. Those who completed it will explore other chart options using the Chart icon in the MS Excel toolbar.


DO NOW: Interpret in your own words the following quote: "The enemy of the truth is very often not the lie, deliberate and contrived, and dishonest, but the myth-persistent, persuasive, and unfealistic."
-- JohnF. Kennedy, former US President

Remember to use real-life examples to support your argument.


Students finished with the assignment can help others, as I walk around to help students individually.

Students should select a topic of interest and get statistical data to use in the creation of a datasheet for a new chart. Students may research such topics as : teenagers who drink alcohol, under age,; students who get pregnant as teenagers, students who graduate NTHS vs. MBHS vs. Nationally, and go on to college; or Students who join gangs.

There are loads of statistics out there, numbers of students in particular age ranges to gather data and use it in setting up a datasheet of your own or for the class, and then creating a chart using the data on a separate worksheet in Excel. This assignment is extracredit and should be done if the student is done with the other chart assignments.

Sports Marketing, Period 8 Update for Thursday 3/20

AIM: Students will explore sports marketing and promotion vs. sales with implementation of a creative project.

DO NOW: Interpret the following quote as it relates to you as "advertiser in your fictitious new agency, or in your own personal experience:

"The man who does not work for the love of work but only for money is not likely to make money or to find much fun in life." -- Charles Schwab

LP: Today we will recap our "project" and pairs established yesterday. We will continue to research and complete the "Extra Innings" Project at the end of Chapter 4. Ms. Kirshner will walk around and work with student "agencies" (Which should be named now) to assist and direct students.

Please send me a status report during period 8. Make sure you tell me the name of your partner, and the name of your new advertising agency. You should state the status of your project. Are you finished with items 1 and 2 and on 3? There are 7 items to be addressed in the project assignment. Assignment will be due on or before Thursday, March 27. We will view and answer questions about the Sebastian Telfair movie segment on Thursdy and Friday, so you must complete the project in a timely manner.

MOS Thursday, March 20 Update

AIM: Students will learn the Excel Charting Options and How to Create Charts

DO NOW: Prepare the following quote in an attractive font style and size, and frame or put a border around the quote. " The man who does not work for the love of work, but only for the money is not likely to make money or to find much fun in life" -- Charles Schwab
Next, interpret the quote as it relates to your own observation or experience. Use a real life example to support your interpretation.

We will return to the MS Office spiral books today, to the same pages as yesterday and together review the terms and exercise students are to perform. Ms. Kirshner will walk around and help students individually and answer questions, (since we do not have a projector attached to the teacher's computer daily for demonstrations). Students are reminded to save all work and to use the ProfessorKLK@aol.com email address to send work and questions, and to go to the blog for instruction. The blog address is again placed on the board and is supposed to be saved into the "favorites" menu of the toolbar.

March 19 Sports Marketing Period 8

AIM: Students will review and expand knowledge of marketing and promotion concepts


DO NOW: Interpret: " 'Tis money that begets money." -- anEnglish Proverb

How does this quote related to NCAA and Professional Sports Celebrity Endorsements, Sponsorships?

LP: Begin new project. Go to page 97 in the book, TYPE THE INSTRUCTIONS FOR THE Project, "EXTRA INNINGS" AND WITH ONE PARTNER YOU WILL BEGIN THE RESEARCH FOE FOR THE PROJECT. You are hired as a member of an advertising agency to design an attention-getting and income-producing promotional campaign for the National Wheelchair Basketball Association. You will use the Internet, working with a partner, to complete all 7 listed activities, culminationg in a proposal to present in class. Start now. Deadline TBD (To be determined).

All

GO TO THE SPIRAL BOOK PAGES 276-279

3/19 - 3-20 EXCEL CHARTS
MOS Students. Go to the Spiral book pages to read Pages 276 and 277 and 278 Read aloud in pairs, since we don't have enough MS Office books. You will need to read about charts in order to do the exercise on page 279 today and tomorrow. The exercise will be labeled "35SPORTS" in Excel, in your class folder.

MOS - Period 6 and 7 - Wednes.- Thurs. March1-20

AIM: Students will re-visit the Microsoft Excel worksheet/spreadsheet environment and use the program to recreate a KWL Chart provided by Ms. Kirshner.

DO NOW: Type and use decorative font to present the Do Now, You can box the proverb as well....
Interpret this English Proverb: " 'Tis money that begets money."

LP: Excel. Yesterday we continued completion of the KWL Chart using the spreadsheet in Excel and we saved our work as "KWLchart1" in our folders. Next we typed in responses for what we know, want to know, ....etc. about Excel and then saved it and another time we used a copy of the chart we created to type in what we know, want to know, etc. about Sebastian Telfair or another celebrity you researched for extra credit.

Today we will move on to return to Excel and look at the charts that already exist and are possible to use in the program. We will try an example from the workbook. The Lesson and page will be identified on the board in class and placed in this blog today, as well.

Note: we had a lot of connection problems with the Internet yesterday. If you could not do your KWL chart, you should catch up, but do not avoid the lesson of today to do so. We must be on the same page today.

Remember to always send email to me at the ProfessorKLK@aol.com address and to check this blog when you come into class and sign on.

Note do not print out anything without first asking me for permission. We are limited with paper and ink, and you can just as easily save it to your folder and send it to me as an attachment, as well as to yourselves.

SPORTS MARKETING - PERIOD 8

Students who still owe me the Stadium proposal, must send it to me via e-mail immediately. If incomplete, it is still overdue and is losing points as you ponder whether to finish it or not.

The one page bio of Sebastian Telfair, should have been prepared today, with photo and sent to ProfessorKLK@aol.com as an attachment, via e-mail. We will be watching a segment of "Through the Fire" about his life this week.

Optional, and encouraged: If you wanted to get extra credit you could also interpret the following quote as it relates to your own high school career or ambitions: "The secret of success in a man's life is to be ready for his opportunity when it comes." -- Benjamin Disraeli, former Brittish Prime Minister.


Make sure you include the "number" of the computer where you are sitting, along with your full name on each assignment sent via e-mail to me. In your subject line, you should include mention of what you are sending, such as :S. Telfair Bio from Samantha N."

Update, Tuesday MOS

Tuesday, March 18, 2008
Tuesday, March 18, 2008 Tuesday, March 18, 2008Ms. Kirshner's MOS class, Periods 6 & 7AIM: Students will continue to revisit and use MS Excel to prepare K-W-L charts and will insert information about what they know, want to know and have already learned into the chart.DO NOW: "The secret of success in life is for a man to be ready for his opportunity when it comes." Type the quote of former Brittish Prime Minister Benjamin Disraeli's and interpret what he meant, in terms of your own career at MBHS and in your anticipated future.LP: (over two -three days)Yesterday, Monday, we returned to the Excel environment of worksheets/spreadsheets and we opened up the "big green X" icon and we started a page that became the beginning of our KWL charts. I provided a printed KWL chart which was used as a model. Students were instructed to go to the top dividing line of each column to widen it and to go to the rows horizontally divided with a line and to move it or insert a row, using the Insert menu option. We explored the environment of the spreadsheet once again in doing this assignment.Today (Tuesday) we will continue to complete the setup of the KWL chart and then students will begin entering information about what they know about Excel into the chart's columns with text.Note, this approach to chart-making is only one method. There are others as well. We will also create charts related to data in our Excel spreadsheets in the near future.Note: If you have a communication to make to Ms. Kirshner via email, use the ProfessorKLK@aol.com address. Thank you!

Period 8 Sports Marketing

March 18, 2008

AIM: Students will acquaint themselves with the computer lab in room 410 A and rules and procedures for seating and use of the equipment and proper cleanup and shutdown will be clarified with them.

LP:
Students will prepare the research paper about Sebastian Telfair, the one page biography with photo, andsend to Ms. Kirshner via ProfessorKLK@aol.com today. We will discuss their findings in preparation for the movie "Through the Fire" about his life, which we will see this week.

Any students who owe me their new stadium proposals will be able to complete the assignment on the computer in class today and send it to my email address, as well. It was due on Friday of last week!

Period 8 Sports Marketing

Monday, March 17, 2008

Ms. Kirshner, MBA, MS

Sports Marketing

AIM: Read and discuss chapter 4 topics. Students copy and define new promotional terms.

DO NOW: Students are to finish reading and write a summary of stadium article distributed on Friday. Students were required to write a one-two paragraph summary of the article, and only one student attempted it. That is not acceptable. You must read the article, underline key points and write a one to two paragraph summary and be prepared to discuss it.

The Stadium Proposal Project was due on Friday. It is now late. Each day late it loses ten points on the first day, and then that doubles to 20 points on the second day late and remains at 20 points off the grade it can receive each additional day. You cannot pass the class without the group stadium proposal project and it is the bulk of your graded work for this marking period. Conduct and participation and any classwork and homework also counts, but that is the major project. Where is it? Please don't fail due to poor planning.

LP: On Friday students were required to read chapter 4 and copy all highlighted terms and define them for a future review and test. Make sure you have completed this assignment.

Homework: Look up: "Sebastian Telfair" using google and prepare a one page bio about him. Use your own words and print it out and bring it to class tomorrow.

Please note: We will be viewing a film about his rise and the endorsements he received.

Other concerns:
Please make sure that you do not enter the classroom prior to the teacher's arrival. Students are never permitted to be alone in a classroom. I never open the door, allowing students in, and then leave the room. If someone does this, please let me know who opened the door and tell that person, you are not permitted in the room, until the teacher arrives. I have not ever left a student alone in a classroom that I opened, and no one is allowed to do so. If someone opens the door, and it isn't me, do not go inside. Wait outside the door until I arrive.
Unfortunately I must make sure the computer lab is fully shut down and cleaned up and locked up and all students have left the room without pulling the plug on their computers, prior to being able to leave the lab, which is in a cave in 410A. That is the reason I have difficulty getting to 403 on time. It is not a standard computer lab and invariably a student refuses to follow direction and will not log out when told to do so, and I cannot leave the student(s) alone in the lab and lock up.

Periods 6 & 7 MOS/ Computer Applications

Monday, March 17, 2008
Happy St. Patrick's Day!

Ms. Kirshner, MBA, MS
MOS Periods 6 and 7

AIM: Return to Microsoft Excel today and review its components, similarities to MS Word menus and commands. Then determine where we left off.

DO NOW: Take a look in your class folder for this class. Did you save the "spreadsheets" that you created with Excel earlier in the marking period? What did you learn? What would you like to learn? Do you remember how to use the formulas? Do you think you will need to use charts in reports for school? In what ways do you want to use charts and formulas?
Think about all the uses of the automated spreadsheets, formula calculations, inventories, charts, spreadsheets, and your role as a business, math, economics, or accounting and finance major. Type your response, using MS Word.

LP / Classwork:
We will recap, discuss where we left off, what we need to know and want to learn, and class folders will be viewed for Excel files. Students will complete a K-W-L chart, and then recreate it, using Excel and cut an paste their text into the chart and save the work.

After Excel, we start PowerPoint, another Microsoft program.


CONGRATULATIONS!!!
First Place winners of the Travel and New Product Advertisement Contest.

THE TOP WINNERS IN EACH CLASS:

Period 6 -
ROSALIA - Won for both ads! Travel to Disney, and Robot technology invention biz ads

Period 7 -
VAL for the spectacular professional Travel ad and STEFAN for the brilliant professional Business Ad.

The winners received award certificates and a gift card to go to the movies.
There were many great ads! It was not easy to make the final selections.
Other students who did excellent work received and will continue to receive certificates noting their work and chocolates or other rewards.

We will run more contests in the future so don't despair!

CLASSWORK: We created spreadsheets and inventories, and basic operations, including inserting formulas, but we didn't do charts yet, so we will certainly get to it. We will use the Excel packets, and if we run short, we can use the spiral bound books. Please be very careful with them, as they are fragile and pages fall out easily. Please treat the books with respect.

Pages to be determined after discussion.