AIM: How will we present our projects?
DO NOW: What did you learn in creating a promotion campaign for your unusual sport and the event or team you promoted? Be specific. Was is a worthwhile project for getting involved in active research on the Internet and in learning about storyboarding and the creation of commercials, scripts, and advertising and PR campaigns? Do you think you are ready for the "bigtime" world of Sports Marketing now?
What and how will you present your project to the class today, if no equipment is available to aid your presentation at the time. Imagine that there is a "blackout" and you must be prepared with a "low-tech" emergency plan. Describe what you would do and why.
Send your project and do nows and questions to Ms. Kirshner at Professorklk@aol.com for grading on the actual product of your efforts. Your presentation in class is a separate grade.
Next week we will advance using the text and we will review for an exam for the following week.
Friday, May 30, 2008
Friday, May 30, 2008 MOS
Friday, May 30, 2008
AIM: HOW WILL WE CREATE A POSTER FOR OUR FAVORITE SPORTS (OR DANCE) STAR'S NEXT EVENT?
DO NOW: If someone came up to you and said you could have a pair of free tickets to any sports event or any dance event in the world, what event would be your choice and why? You can research such events on the Internet to answer this question if necessary.
The event you chose is your basis for the poster you will now create using the POSTER TEMPLATE in the Publisher program. It is like creating a full page ad or a flyer, but bigger and has numerous folds. Go to Publisher and then to Publications for Print and select Poster, and select the design that will work best for your presentation. This is a project to be graded and counts as a competition and you will create a postcard to be used for handout advertising for the same event as well.
What do you need to include in a poster?
1. Headline?
2. Picture?
3. Logo?
4. Event information, such as who, what, when, where and how much for admission?
5. Should anything else be included? If so, what?
______________________________________________
10 Pt. Bonus Question: How is a poster different than a postcard and that includes how are they used differently?
List at least two differences. Be specific. Explain.
AIM: HOW WILL WE CREATE A POSTER FOR OUR FAVORITE SPORTS (OR DANCE) STAR'S NEXT EVENT?
DO NOW: If someone came up to you and said you could have a pair of free tickets to any sports event or any dance event in the world, what event would be your choice and why? You can research such events on the Internet to answer this question if necessary.
The event you chose is your basis for the poster you will now create using the POSTER TEMPLATE in the Publisher program. It is like creating a full page ad or a flyer, but bigger and has numerous folds. Go to Publisher and then to Publications for Print and select Poster, and select the design that will work best for your presentation. This is a project to be graded and counts as a competition and you will create a postcard to be used for handout advertising for the same event as well.
What do you need to include in a poster?
1. Headline?
2. Picture?
3. Logo?
4. Event information, such as who, what, when, where and how much for admission?
5. Should anything else be included? If so, what?
______________________________________________
10 Pt. Bonus Question: How is a poster different than a postcard and that includes how are they used differently?
List at least two differences. Be specific. Explain.
Tuesday, May 27, 2008
Reminder to Students
Please make sure you send your completed work on deadline to Ms. Kirshner at Professorklk@aol.com for grading and comments, as well as answers to any questions you may have There is no other way to receive, download, grade and save your work, as the NYCBOE email account I have is strictly for interschool professional communications and there is not enough storage space to receive and save all of my students' work. It is too limited.
Again: Send work as an attachment to Ms. Kirshner at Professorklk@aol.com
I will try to save your work on CD before we finish the class. If you would like to have a copy of your work on CD, let me know by Monday of next week.
Please note, our contests will take place in the last week of class. Our classes officially end on June 17.
If you have questions, please contact me.
Thank you.
Ms. Kirshner
Week of May 27 - 30, 2008 MOS Periods 6, 7
We brainstormed in class and some of you came up with excellent suggestions of what the difference between the contents on a business card and the contents of an ad and the brochure are, and what is different for the purpose of communication.
We agreed that an ad and brochure have a headline, and more information about a product or service than a business card, and it can be used as a selling and information tool. More than one object or image can be included in an ad or brochure. A brochure is usually folded, and larger than a business card.
We discussed the word headline and what it is and what is a subheading. You can look up these words with dictionary.com.
Today you started a brochure for a small business from the list of options provided to you and you saw how easy it is to create business communication materials for a small business using a desktop publishing program with templates available.
We will continue with the three fold brochure and then try a promotional postcard and a poster for a music concert of interest to you. What are the components of a postcard?
Let's discuss how this promotional tool is used and how it is different than the other promotional materials we've discussed, and produced.
Week of Tuesday, May 27, 2008 Sports Marketing
AIM: How will we vary the presentations( for those who want to do something different) with our new team sports?
DO NOW: Go to the Start Menu and to MS Office and then to MS Publisher. Select a folded brochure in the blank publications, as a template. Select it by clicking on it and then put in a headline and other information by going to the toolbar and selecting the Insert Text Box and then placing a text box for use. This brochure is a template and so it allows you to "plug in the info" about your new team sport and the event time, place and other info.
You can include the brochure with your ads and press releases for the new sports team project for extra credit.
The project can be varied. It can be a radio script, or a PowerPoint presentation, or a commercial on storyboards and in a script. We can film the presentations.
The project is the big one, and will count for the bulk of your grade, and should be a team effort. Make sure you do the best you can on it. The presentations of the projects should happen this week, if you need more time, let me know. but we must start presentations by Thursday, Friday, this week.
Ms. Kirshner
DO NOW: Go to the Start Menu and to MS Office and then to MS Publisher. Select a folded brochure in the blank publications, as a template. Select it by clicking on it and then put in a headline and other information by going to the toolbar and selecting the Insert Text Box and then placing a text box for use. This brochure is a template and so it allows you to "plug in the info" about your new team sport and the event time, place and other info.
You can include the brochure with your ads and press releases for the new sports team project for extra credit.
The project can be varied. It can be a radio script, or a PowerPoint presentation, or a commercial on storyboards and in a script. We can film the presentations.
The project is the big one, and will count for the bulk of your grade, and should be a team effort. Make sure you do the best you can on it. The presentations of the projects should happen this week, if you need more time, let me know. but we must start presentations by Thursday, Friday, this week.
Ms. Kirshner
Tuesday, May 27, 2008 Periods 6 & 7 MOS
Welcome back from the Memorial Day 3-Day Weekend!
AIM: How do we create a brochure for a business?
DO NOW: Think of the work you did last Friday, using MS Publisher or MS Word, as we used both to create business cards. What must you include in an advertisement and in a brochure, that you do not need on a business card? (Hint: The word starts with an "H" and you find one at the top of every ad, and every brochure.)
Select from the following businesses for which you will create a brochure, using MS Publisher's templates. Note, MS Publisher is a program we have for "Desktop Publishing"....It is an easy program and you can "Plug in" your words and art and logo wherever they are indicated on the "template"....
The businesses to choose from include: Hair Salon, Nail Salon, Restaurant, a Club, like the YMCA or Girl Scouts, or other club or an After School Program; a Tutoring service, a Day Care or Babysitting service. If there is something else you can think of that you want to create a brochure for, run it by me and if approved, you can do it. There are various templates for brochures provided in Publisher. Select the one that has the two or three panels across; vertical folds to start.
We will discuss the parts of the brochure in class today and we can begin our project.
The PowerPoint projects were done and completed. If you didn't send them to me, you should still send them to me at Professorklk@aol.com, so I can give you partial credit if late, vs. failing the class altogether. We have to move on. We will conduct the contests prior to the end of the marking period, which is coming up shortly. We might as well do them at one time. Remember, top winner gets movie tickets, and a certificate, second place gets certificate and a snack treat to eat outside the room, and third place the same, but not the same level of certificate. There may be ties. Each project from the one that was suspended and resurrected, the one for the History of Money and two ads, these are on! The business cards were not part of a contest, but now you know how to create them, and we are moving onto a brochure for your business, which is a contest again!
AIM: How do we create a brochure for a business?
DO NOW: Think of the work you did last Friday, using MS Publisher or MS Word, as we used both to create business cards. What must you include in an advertisement and in a brochure, that you do not need on a business card? (Hint: The word starts with an "H" and you find one at the top of every ad, and every brochure.)
Select from the following businesses for which you will create a brochure, using MS Publisher's templates. Note, MS Publisher is a program we have for "Desktop Publishing"....It is an easy program and you can "Plug in" your words and art and logo wherever they are indicated on the "template"....
The businesses to choose from include: Hair Salon, Nail Salon, Restaurant, a Club, like the YMCA or Girl Scouts, or other club or an After School Program; a Tutoring service, a Day Care or Babysitting service. If there is something else you can think of that you want to create a brochure for, run it by me and if approved, you can do it. There are various templates for brochures provided in Publisher. Select the one that has the two or three panels across; vertical folds to start.
We will discuss the parts of the brochure in class today and we can begin our project.
The PowerPoint projects were done and completed. If you didn't send them to me, you should still send them to me at Professorklk@aol.com, so I can give you partial credit if late, vs. failing the class altogether. We have to move on. We will conduct the contests prior to the end of the marking period, which is coming up shortly. We might as well do them at one time. Remember, top winner gets movie tickets, and a certificate, second place gets certificate and a snack treat to eat outside the room, and third place the same, but not the same level of certificate. There may be ties. Each project from the one that was suspended and resurrected, the one for the History of Money and two ads, these are on! The business cards were not part of a contest, but now you know how to create them, and we are moving onto a brochure for your business, which is a contest again!
Thursday, May 22, 2008
Thurs. - Friday, May 23, 2008 MOS Consider this!
Finishing up with the Business Cards for you, the "History of Money" PowerPoint presenter:
You can go to the MS Word program and find templates for business letters, business envelopes, fax sheets, and other items you would use if you were starting or operating a business or if you wanted to raise funds for an organization through business communications. Look for a template for "business cards" and you should find a template. What is a template? It is a pre-formated, "fill-in the blanks with your own information" sample of an item you can use to prepare your own version of the item. Just make sure that when you save the "customized" item, in this case, the sheet of business cards, that you save it not as the same template, but go to "file" at the menu and select "Save As" and save it as BizCrd.your first initial and beginning of last name.doc
Technology business card (3.5 x 2) - Templates - Microsoft Office Online
MOS Students, you can use this link, to access a free business card template from Microsoft Corp. It may not be downloadable to your school's computer, but you can download it at home. Make sure you have an antivirus program before you download anything from the Internet though. This can be your own business card to use with your portfolio of work. You may be able to earn money this Summer creating ads or other creative projects for local businesses. You have a marketable skill now.
You'll need to have business cards and to "network".
You can go to the MS Word program and find templates for business letters, business envelopes, fax sheets, and other items you would use if you were starting or operating a business or if you wanted to raise funds for an organization through business communications. Look for a template for "business cards" and you should find a template. What is a template? It is a pre-formated, "fill-in the blanks with your own information" sample of an item you can use to prepare your own version of the item. Just make sure that when you save the "customized" item, in this case, the sheet of business cards, that you save it not as the same template, but go to "file" at the menu and select "Save As" and save it as BizCrd.your first initial and beginning of last name.doc
Technology business card (3.5 x 2) - Templates - Microsoft Office Online
MOS Students, you can use this link, to access a free business card template from Microsoft Corp. It may not be downloadable to your school's computer, but you can download it at home. Make sure you have an antivirus program before you download anything from the Internet though. This can be your own business card to use with your portfolio of work. You may be able to earn money this Summer creating ads or other creative projects for local businesses. You have a marketable skill now.
You'll need to have business cards and to "network".
Wednesday, May 21, 2008
Wednes. - Friday, May 20-22, Sports Marketing
AIM: How are we going to complete the project by Friday, May 22?
DO NOW: The "unusual" sport team project, in which you research and choose a sport that is uncommon and may not have a team to perform the sporting events yet, and you assemble a team, and create one to two press releases (remember to look back on the blog for previous postings) and you will go to google for researching other teams' press releases, as we've done. Then you will create two advertisements for the team and its first event/game. You will create a commercial by first creating a "storyboard" of the scenes with pictures and words, like a comic strip, for the commercial. Each scene is drawn and the words included in "bubbles". The commercial will be 15 or 30 seconds in time and each second is costly when going on television or cable. On the radio, you would only use a script that can be read without seeing images. You can create a radio or Satellite Radio script if you prefer. You can also script out the ad for television/cable.
You should work in pairs, but you can do the project individually, which is much more difficult. It helps to divide up the project.
Deadlines: Friday, May 22; Presentations: Tuesday, May 27, 2008.
After this we can go back to the text. This project is the major independent project for this marking period.
Good Luck!
Thursday, May 22, 2008 MOS
The previous contest is back on! ...and the new MEGA-CONTEST which includes three parts is on! The three parts: 1. History of Money PowerPoint Slide Show, at the advanced level you reached, with animation schemes, transitions, and sound; 2. the History of Money Poster/Full-page MS Word Ad (which also counts as a test grade); the History of Money PowerPoint full-slide interactive, animated and with sound and graphic ad, same as the other one, but with customized animation scheme and with sound, for the Internet. This ad also counts as a test grade.
What is expected: You should include a headline such as The History of Money, subheading: A Dynamic PowerPoint Presentation; Presented by Dr....................(your full name), Visiting Professor of Economics, Harvard University (you can use any university of your choice);
Then make sure to include the Location: Anywhere you choose, like Murry Bergtraum High School Auditorium
and When: Thursday, May 22, 2008 at 2 pm;
and Tickets are available at the door. Ticket prices: $10.00 at the door for VIP seating. $5.oo for unmarked seating; FREE for students of Murry Bergtraum High School. You can also just say: Admission is FREE. Whatever you think works best. Use your own wonderfully creative mind to create the ad/poster that will get noticed and read.
The PowerPoint ad can be the same content, via copy and paste, or you can make it harder and create another ad, but it is not necessary. You will set up the animation in the SetUp Slide Show menu, and you can add sound, just as you did with the PowerPoint project itself. This is the second ad.
The last thing, a separate assignment is your business card. Please first go to Microsoft's Help Menu and Type in "Business Card Template'" and see what comes up. If we are lucky there is a template for business cards in our computer's MS Word files and you can use it to create a whole sheet of business cards to be printed later and trimmed to business card size (as cited in previous postings). Please make sure to read the full blogs. Also, take advantage of the challenge to spot the errors, if there are any.
PRIZE for First Place Winner: Two free movie tickets on a card for AMC LOEWS and Award Certificate;
Second and Third Place Winners receive Award Certificates. A mystery prize is possible for 2nd Place. Send your suggestions to Ms. Kirshner - Professorklk@aol.com
Make sure to include an illustration related to money, dollar bill(s) or other related image of your choice.
At least one such image is required. Use color in your ad, as well.
Regarding the business cards, please check the blogspot for more detail in previous days' blogspots.
Ms. Kirshner
Wednesday, May21,2008 MOS
AIM: How will we use our PowerPoint skills to create a one-page ad with customized animations and sound?
DO NOW: What do you like most about creating an ad using MS Word, as done yesterday? Explain.
Please send your work to Ms.Kirshner: ProfessorKLK@aol.com
Each assignment counts as a test: History of Money Poster/print ad Test; PowerPoint ad version is a test; and your Professor/Lecturer Business Card counts as a test.
I will continue to work with you individually today. Please be patient.
DO NOW: What do you like most about creating an ad using MS Word, as done yesterday? Explain.
Please send your work to Ms.Kirshner: ProfessorKLK@aol.com
Each assignment counts as a test: History of Money Poster/print ad Test; PowerPoint ad version is a test; and your Professor/Lecturer Business Card counts as a test.
I will continue to work with you individually today. Please be patient.
Monday, May 19, 2008
Week of May 19 onward.... Sports Marketing
AIM: How can we create and advertisement for our Sports team?
DO NOW: Check the blogspot via google: http://mskirshnercomputerlab.blogspot.com for the assignment of the major project, dating back to early May. Read through the blogs and contact me via email: Professorklk@aol.com with any questions.
This is a major project taking the rest of the marking period. It will end in presentations of the ads and commercials.
DO NOW: Check the blogspot via google: http://mskirshnercomputerlab.blogspot.com for the assignment of the major project, dating back to early May. Read through the blogs and contact me via email: Professorklk@aol.com with any questions.
This is a major project taking the rest of the marking period. It will end in presentations of the ads and commercials.
Week of May 19, 2008 MOS, Periods 6&7
AIM:
How can we create an advertisement for our History of Money presentations ?
DO NOW: Check the blogspot via Google.com: http://mskirshercomputerlab.blogspot.com
Look at the assignments fromMay for "MOS" classes. MOS stands for Microsoft Office Software. The programs we have been using are all Microsoft Corporation software programs.
Read the instructions for creating a poster/or ad of one page using MS Word and using MS PowerPoint. Start with MS Word. What do you need in an advertisement?
You need the headline, the title of the presentation, the presenter (you as a Professor of Economics at Harvard University, Yale University, or MIT. You will put a PhD after your name and put the affiliation (position as "Visiting Professor of Economics, Harvard University" after or before your name.
You need to state a location for the event/the place, and the time, and date. You need to include if admission is free of if there is a price and you must state that on the poster/ad. You need to include a price for a ticket if there is a price, and you can include information ahout how to order or purchase tickets. You should include a graphic (picture) and you can use more than one illustration or photo.
Make sure to give a reason why people should come, like "Learn about Money's beginnings in the USA from the foremost authority in the USA"....
How can we create an advertisement for our History of Money presentations ?
DO NOW: Check the blogspot via Google.com: http://mskirshercomputerlab.blogspot.com
Look at the assignments fromMay for "MOS" classes. MOS stands for Microsoft Office Software. The programs we have been using are all Microsoft Corporation software programs.
Read the instructions for creating a poster/or ad of one page using MS Word and using MS PowerPoint. Start with MS Word. What do you need in an advertisement?
You need the headline, the title of the presentation, the presenter (you as a Professor of Economics at Harvard University, Yale University, or MIT. You will put a PhD after your name and put the affiliation (position as "Visiting Professor of Economics, Harvard University" after or before your name.
You need to state a location for the event/the place, and the time, and date. You need to include if admission is free of if there is a price and you must state that on the poster/ad. You need to include a price for a ticket if there is a price, and you can include information ahout how to order or purchase tickets. You should include a graphic (picture) and you can use more than one illustration or photo.
Make sure to give a reason why people should come, like "Learn about Money's beginnings in the USA from the foremost authority in the USA"....
Thursday, May 15, 2008
Sports Mktg - May Team Project Further Clarified
About the assignment, I posted it a while back, maybe early May. It is what we began when I was in school, in April. You are selecting an unusual sport, and you will name the team and prepare two full-page ads to promote the team or a star on the team. You have to use your imagination. You will also create at least two short press releases, like the ones we looked at for the NY Mets, which will announce the creation/formation of the team, and their game or event, or something like a new stadium opening for their games. Or, you can have someone famous join the team or represent the team, as a spokesperson in ads, or as a coach or trainer or investor in the team. You will plan out the 15 or 30 second television commercial frame by frame, and you will write the words/"copy" and draw the pictures of the scenes, this is the "storyboarding" of the commercial. You can look up storyboarding of commercials on the Internet. One of the earlier assignments was to look at commercials for sporting goods or with sports to break them down into step by step, frame by frame. It will make sense if you videotape, or record in another way a commercial and to preferably digitally go frame to frame to frame and examine, or even sketch and write the words of each frame. Like a slide, it is a "frame". Right now you are planning, making decisions and working with your two partners to do this. Just like an ad agency would with a sports marketing agency or rep.
DO the best you can. It is a very challenging assignment, and not for the faint of heart or for the lazy. I know you can do it. (Yes, I created it myself, and of course, I know how to do it), but I want you to do it, to try being a pro and experience Sports Marketing by actually doing a real application of it. Okay? If you have any questions or problems, please contact me at ProfessorKLK@aol.com
DO the best you can. It is a very challenging assignment, and not for the faint of heart or for the lazy. I know you can do it. (Yes, I created it myself, and of course, I know how to do it), but I want you to do it, to try being a pro and experience Sports Marketing by actually doing a real application of it. Okay? If you have any questions or problems, please contact me at ProfessorKLK@aol.com
The May Challenge!
If you spot a "typo" or a grammatical error, or an incomplete sentence, or something that makes no sense, or anything that may be inappropriate on my blogs to you, please alert me immediately and write to me at ProfessorKLK@aol.com. If your claim is legitimate, you will receive extra credit bonus points. Five points per legitimate error. The challenge is on!
Ms. Kirshner
Ms. Kirshner
Sports Marketing Period 8 Week of May 15 - onward
AIM: How will we learn how to create advertising commercials and function as an advertising/PR firm in our small groups?
DO NOW: Working with your partners, do you think that creating storyboards and ads and press releases for an unusual sport team of your choice, will help you learn more about marketing and promotion of a sports team than reading through and completing the exercises in a textbook about it? Would you rather go through the book or do the creative team work?
Be honest and support your statements.
See the May 6 Project Posting for the details of the group assignment. (If you opt out you will have to work through the entire rest of the text and complete every quiz and test - Encore - and it'll be boring, believe me!)
The goal is to create actual storyboards with videotaped commercials. If we don't get to videotape, we can at least be prepared to do so. Get started.
If you have questions, please contact me at Professorklk@aol.com
DO NOW: Working with your partners, do you think that creating storyboards and ads and press releases for an unusual sport team of your choice, will help you learn more about marketing and promotion of a sports team than reading through and completing the exercises in a textbook about it? Would you rather go through the book or do the creative team work?
Be honest and support your statements.
See the May 6 Project Posting for the details of the group assignment. (If you opt out you will have to work through the entire rest of the text and complete every quiz and test - Encore - and it'll be boring, believe me!)
The goal is to create actual storyboards with videotaped commercials. If we don't get to videotape, we can at least be prepared to do so. Get started.
If you have questions, please contact me at Professorklk@aol.com
Week of May 15
MOS Students,
Please complete your "History of Money" PowerPoint animated onepage/slide advertisement for your "special presentation" of your slide show.
Include time, place, name of event, participants, admission price, etc.
Make sure you include at least one graphic, plus a headline and make sure you have your name on your work.
You can animate words and objects, as you now know how to do.
Please send your finished PowerPoint advertisement to me at ProfessorKLK@aol.com for grading and feedback.
Then you are to create a poster using the same basic approach, but it is not animated and it is intended for print. You will design it to put up outside (fictitiously) announcing your event.
Make sure to include time, place, name of event, admission price (or free) and make your headline catchy some people will see it and will want to come. Include your name in full.
Next, business cards. Your business cards should be prepared. Go to MSWord and type in the help menu: Business card template if you cannot find business cards in your templates. You can use the interactive online help for MSWord. You can also google business cards and create your own using samples you see. There are electronic business cards and printed ones.
You can create both types.
Why would you create an electronic business card? How would you distribute it or show it? Explain what you think.
Why would you create a printed business card? Who would you give it to? Explain.
How do you think business cards look when they are prepared for printing?
Usually they are printed on huge rolls of "light-weight card stock" to be most "cost- efficient". ...They could be "sheet-fed" and printed by another method,, but it is more expensive for large quantities, to print them that way.
A sample of what goes onto the business card is as follows:
(General size: 4" across x 2.5' deep)
Co. LOGO (Design) Name of Company
Name of Business
Chris Meyer (Person's name at co.)
Position Title
1234 Main Street
Glendale, CA 98111
Phone 555.555.0100
Fax 555.555.1100
someone@example.com The "type" (words in their font) should be aligned on the card, right, left or centered.
Try to complete these projects using your wonderful creativity. Use color, images that have meaning and relevance to your being the expert on the history of money.
Please complete your "History of Money" PowerPoint animated onepage/slide advertisement for your "special presentation" of your slide show.
Include time, place, name of event, participants, admission price, etc.
Make sure you include at least one graphic, plus a headline and make sure you have your name on your work.
You can animate words and objects, as you now know how to do.
Please send your finished PowerPoint advertisement to me at ProfessorKLK@aol.com for grading and feedback.
Then you are to create a poster using the same basic approach, but it is not animated and it is intended for print. You will design it to put up outside (fictitiously) announcing your event.
Make sure to include time, place, name of event, admission price (or free) and make your headline catchy some people will see it and will want to come. Include your name in full.
Next, business cards. Your business cards should be prepared. Go to MSWord and type in the help menu: Business card template if you cannot find business cards in your templates. You can use the interactive online help for MSWord. You can also google business cards and create your own using samples you see. There are electronic business cards and printed ones.
You can create both types.
Why would you create an electronic business card? How would you distribute it or show it? Explain what you think.
Why would you create a printed business card? Who would you give it to? Explain.
How do you think business cards look when they are prepared for printing?
Usually they are printed on huge rolls of "light-weight card stock" to be most "cost- efficient". ...They could be "sheet-fed" and printed by another method,, but it is more expensive for large quantities, to print them that way.
A sample of what goes onto the business card is as follows:
(General size: 4" across x 2.5' deep)
Co. LOGO (Design) Name of Company
Name of Business
Chris Meyer (Person's name at co.)
Position Title
1234 Main Street
Glendale, CA 98111
Phone 555.555.0100
Fax 555.555.1100
someone@example.com
Try to complete these projects using your wonderful creativity. Use color, images that have meaning and relevance to your being the expert on the history of money.
Monday, May 12, 2008
Mon-Tues. May 12-13 SportsMktg Period 8 Update
Dear Students,
Your class has a lot of 100s and other high grades. I was generous and curved up. Those who improved this marking period will see the result in their grades. Communicating via email, sending me late work, resulted in an advantage, as I did not take off points for late work this time.
I know many of you are goofing off, thinking I am not coming back. You have your assigned work from last week, still due. Send it to me. You also have your team projects to research and complete. Get it done. You are bright, capable young adults, I wanted to introduce the storyboarding to you in class, but you can look it up online too. Thank goodness for computers and online access!
We are fortunate to be at MBHS where we have such equipment and access to the Internet.
Please go to google and look up "Storyboarding" in relation to TV Commercials. It is a series of drawings/photos with "copy" (words) spoken by the characters and the words used by a spokesperson or in headline type and subheadline type and text meant to be memorable and informative, to targeted audiences. You are outlining with words and pictures you draw, the sequence of each frame of your commercial. How long will your commercial be? Maybe 15 seconds, maybe 30 seconds. Not more than that. Each moment is important, just like in your life. Commerical cost an enormous amount of money "to air" and they must be planned so that the advertiser gets the "most bang for the buck." That is a phrase used to mean the most effective attention-getting reception for the huge outlay of money being spent on it.
The alternative to this fun and creative "agency" project is to read each chapter in the book and summarize each chapter in writing and answer the quiz and Encore test questions yourselves and send them to me for the remaining chapters of 8, 9, and so on. Please let me know if you want to do the less exciting, non application approach, vs. the creative team project real-life approach which should end with a real taped commerical.
P.S. If you want your grade, contact me and I will look it up and provide it to you.
You must provide your work though. I will not send it if I don't see productivity! You are my best students, don't mess up the reputation by goofing off. I know you are kids and "mice will play when the cat's away" ... but you have to do assigned work.
I miss you.
See you soon.
Ms. Kirshner, MBA, MS
Your class has a lot of 100s and other high grades. I was generous and curved up. Those who improved this marking period will see the result in their grades. Communicating via email, sending me late work, resulted in an advantage, as I did not take off points for late work this time.
I know many of you are goofing off, thinking I am not coming back. You have your assigned work from last week, still due. Send it to me. You also have your team projects to research and complete. Get it done. You are bright, capable young adults, I wanted to introduce the storyboarding to you in class, but you can look it up online too. Thank goodness for computers and online access!
We are fortunate to be at MBHS where we have such equipment and access to the Internet.
Please go to google and look up "Storyboarding" in relation to TV Commercials. It is a series of drawings/photos with "copy" (words) spoken by the characters and the words used by a spokesperson or in headline type and subheadline type and text meant to be memorable and informative, to targeted audiences. You are outlining with words and pictures you draw, the sequence of each frame of your commercial. How long will your commercial be? Maybe 15 seconds, maybe 30 seconds. Not more than that. Each moment is important, just like in your life. Commerical cost an enormous amount of money "to air" and they must be planned so that the advertiser gets the "most bang for the buck." That is a phrase used to mean the most effective attention-getting reception for the huge outlay of money being spent on it.
The alternative to this fun and creative "agency" project is to read each chapter in the book and summarize each chapter in writing and answer the quiz and Encore test questions yourselves and send them to me for the remaining chapters of 8, 9, and so on. Please let me know if you want to do the less exciting, non application approach, vs. the creative team project real-life approach which should end with a real taped commerical.
P.S. If you want your grade, contact me and I will look it up and provide it to you.
You must provide your work though. I will not send it if I don't see productivity! You are my best students, don't mess up the reputation by goofing off. I know you are kids and "mice will play when the cat's away" ... but you have to do assigned work.
I miss you.
See you soon.
Ms. Kirshner, MBA, MS
Tuesday, May 6, 2008
Sports Marketing - Period 8 ongoing from May 7 -
AIM: How will we understand the powerof advertising combined with "PR" (Public Relations) as a means to promote a product or service (using a Sports Team which we will create, name, position, and promote).
DO NOW: In the past we looked up Press Releases that were online, via the NYMets website and we examined the full page "Print Ads" from Sports Illustrated and from the 2008 SuperBowl collection, which I brought to class for "show and tell"....
Now it is up to you to look up a unique or unusual sport, which you will create a team for, name that team, and describe the target market for that team.. Please specify a target market and create a profile of the "demographics" of that group you will target with your ad and PR campaign and finally with your television commercial.
As we reviewed in class, advertisers target people by a profile, known as demographics.
Look up the word "demographics" at Dictionary.com, and then type its definition and give an example of a demographic profile of people who would watch or even play the sport, their age range, income level, and identify geographic location, and the lifestyle of these people you will target.
Als, look up these new vocabulary words: 1. Commercial, 2. Adverising Campaign, 3. Commercial Storyboards, 4. Video Script.
THE BIG PROJECT (to continue through next marking period, culminating in a commerial for television and presentations.)
The Objective: Students will choose an uncommon/unusual sport and create a team for it, and then promote it, by preparing press rleleases, business cards as PR reps, printads, and a commercial for television (using storyboarding, video script, and a video camera.
Please make sure to ...
Return to resarching commercials on the internet and list those that were created to:
A - ENTERTAIN
B -PERSUADE
C - INFORM
Identify the commercial and the ads you may also find into one of the above-cited categories.
Try to include links to each; that would be great!
For the Project,
choose a sport we have not discussed. Something unique, like skateboarding, fishing, motorcycle team racing, bicycle team racing, rollerblading, horse racing, snowboarding, or skydiving, karate, gymnastics, competition dancing, or other ideas you may have. Try not to stick with traditional sports teams. Note, It must not involve the abuse or mistreatement or dogs, horses, roosters, women or children, or other creatures, other than maybe Crocodile wrestling, but then it may be too dangerous. Put your creative minds to the test.
Name your new team. If it is a team of your creation, that is better than a team that exists. You can copy and save images for your picture file which will be useful in your project. Make sure to save it with a different name that easily identifies what it is, for exampleP 9769.jpg is renamed Skateboard1.jpg and saved to your picture folder, by right clicking the mouse and going in File to Save As and renaming the image .
Do Not attempt this project by yourself. You are working in teams of 2-3 students to create and promote your team product/services.
You must create and state where it will be placed with a rationale for placing it there --two full page ads, and two Press Releases announcing the formation of the team and a competition with details of location, date and time, along with nameof the team, the sport and the team members's names. A second release can be produced to go to a different audience, for example geographically, or to radio shows to include on the air publicity for FREE. (That is what the Press Release does, it gets you FREE inclusion in Newspapers and on radio, as "fillers"when they are short on news or commercials.)
Note: When we get to the commericals, the video will be limited to One-Minute. Ciommercials are very expensive, can you think of the reasons why?
As I recall, your teams were selected already, and you cannot do this alone.So get started, first with the research phase. You can contact me by email with questions or problems and I will help you.
The project will be evaluated on an ongoing basis. You have to get me your work and any quesitions or problems, and I will evaluate as you go along. Storyboarding and scripting the commercial will take a longer time, so it will run ito the next marking period. Don't worry. You can do it! Have faith in yourselves, as I do.
The rationale for this project approach is to give you an opportunity go live and be the sports marketer/promoting a team and then presenting your work as you would if you were actually running your own sports marketing business.
Ms. Kirshner, MBA, MS
ProfessorKLK@aol.com
DO NOW: In the past we looked up Press Releases that were online, via the NYMets website and we examined the full page "Print Ads" from Sports Illustrated and from the 2008 SuperBowl collection, which I brought to class for "show and tell"....
Now it is up to you to look up a unique or unusual sport, which you will create a team for, name that team, and describe the target market for that team.. Please specify a target market and create a profile of the "demographics" of that group you will target with your ad and PR campaign and finally with your television commercial.
As we reviewed in class, advertisers target people by a profile, known as demographics.
Look up the word "demographics" at Dictionary.com, and then type its definition and give an example of a demographic profile of people who would watch or even play the sport, their age range, income level, and identify geographic location, and the lifestyle of these people you will target.
Als, look up these new vocabulary words: 1. Commercial, 2. Adverising Campaign, 3. Commercial Storyboards, 4. Video Script.
THE BIG PROJECT (to continue through next marking period, culminating in a commerial for television and presentations.)
The Objective: Students will choose an uncommon/unusual sport and create a team for it, and then promote it, by preparing press rleleases, business cards as PR reps, printads, and a commercial for television (using storyboarding, video script, and a video camera.
Please make sure to ...
Return to resarching commercials on the internet and list those that were created to:
A - ENTERTAIN
B -PERSUADE
C - INFORM
Identify the commercial and the ads you may also find into one of the above-cited categories.
Try to include links to each; that would be great!
For the Project,
choose a sport we have not discussed. Something unique, like skateboarding, fishing, motorcycle team racing, bicycle team racing, rollerblading, horse racing, snowboarding, or skydiving, karate, gymnastics, competition dancing, or other ideas you may have. Try not to stick with traditional sports teams. Note, It must not involve the abuse or mistreatement or dogs, horses, roosters, women or children, or other creatures, other than maybe Crocodile wrestling, but then it may be too dangerous. Put your creative minds to the test.
Name your new team. If it is a team of your creation, that is better than a team that exists. You can copy and save images for your picture file which will be useful in your project. Make sure to save it with a different name that easily identifies what it is, for exampleP 9769.jpg is renamed Skateboard1.jpg and saved to your picture folder, by right clicking the mouse and going in File to Save As and renaming the image .
Do Not attempt this project by yourself. You are working in teams of 2-3 students to create and promote your team product/services.
You must create and state where it will be placed with a rationale for placing it there --two full page ads, and two Press Releases announcing the formation of the team and a competition with details of location, date and time, along with nameof the team, the sport and the team members's names. A second release can be produced to go to a different audience, for example geographically, or to radio shows to include on the air publicity for FREE. (That is what the Press Release does, it gets you FREE inclusion in Newspapers and on radio, as "fillers"when they are short on news or commercials.)
Note: When we get to the commericals, the video will be limited to One-Minute. Ciommercials are very expensive, can you think of the reasons why?
As I recall, your teams were selected already, and you cannot do this alone.So get started, first with the research phase. You can contact me by email with questions or problems and I will help you.
The project will be evaluated on an ongoing basis. You have to get me your work and any quesitions or problems, and I will evaluate as you go along. Storyboarding and scripting the commercial will take a longer time, so it will run ito the next marking period. Don't worry. You can do it! Have faith in yourselves, as I do.
The rationale for this project approach is to give you an opportunity go live and be the sports marketer/promoting a team and then presenting your work as you would if you were actually running your own sports marketing business.
Ms. Kirshner, MBA, MS
ProfessorKLK@aol.com
Monday, May 5, 2008
Tuesday, May 6, 2008
AIM: How will students prepare their promotion of the major History of Money PowerPoint project for presentation to an audience?
Do Now: What is missing in your slide show? What do you think works best of all the slides in your presentation? What is weak and just doesn't suit the professional nature of the presentation?
Give your PowerPoint presentation a thorough, honest, and thoughtful going over to determine if there is anything that doesn't seem right or that isn't complete, that you can complete, or improve. Explain what you are considering changing r adding and why.
Today you are going to "tweek" the presentation. That is you will perfect it.
Make sure to show your presentation to the student sitting to your right for his/her critique. Then show it to the student to your left and get his/her critique.
You don't have to do what they suggest, but consider the suggestions with an "open mind"....
You will need to promote an event when you will present the PowerPoint project to a class of Economics students, how would you promote the event to those students vs. to Bankers at a Convention? Think about the audience. Who would you say is "target" for your presentation?
You will create a one-page poster telling people about your presentation. You will include a heading/headline that will grab the attention of people who see it, and you will include a relevant graphic (s) to generate interest and to let people know with a symbol or photo or drawing, what it's about. You should include time, place, and what is the benefit or attending. Make sure to include your full name, period of your class, and some important highlights of the event.
When you are done, you can send it to me using MS Word or a PowerPoint slide at ProfessorKLK@aol.com for a grade on it. It'll count as a test grade.
I am still unable to be mobile. I have a very serious infection and will be out today seeing my doctor, as the hospital emergency room medical staff said I must do before I can consider returning to school. I am sorry I can't be there to instruct and help you with any questions you may have.
Remember this History of Money Project is the BIG ONE.
( The full-page ad/poster and then we'll create business cards promoting your presentations to others when you meet them. It is termed "Networking" of people not computers, which I'll discuss with you online tomorrow.)
If you need to complete the project first before doing the ad, it is okay to catch up now.
I would rather you not be exposed to the mice in the lab and their fleas and droppings, so please make sure to follow the rules and do not eat or drink while in the room.
Thank you.
Ms. Kirshner
Do Now: What is missing in your slide show? What do you think works best of all the slides in your presentation? What is weak and just doesn't suit the professional nature of the presentation?
Give your PowerPoint presentation a thorough, honest, and thoughtful going over to determine if there is anything that doesn't seem right or that isn't complete, that you can complete, or improve. Explain what you are considering changing r adding and why.
Today you are going to "tweek" the presentation. That is you will perfect it.
Make sure to show your presentation to the student sitting to your right for his/her critique. Then show it to the student to your left and get his/her critique.
You don't have to do what they suggest, but consider the suggestions with an "open mind"....
You will need to promote an event when you will present the PowerPoint project to a class of Economics students, how would you promote the event to those students vs. to Bankers at a Convention? Think about the audience. Who would you say is "target" for your presentation?
You will create a one-page poster telling people about your presentation. You will include a heading/headline that will grab the attention of people who see it, and you will include a relevant graphic (s) to generate interest and to let people know with a symbol or photo or drawing, what it's about. You should include time, place, and what is the benefit or attending. Make sure to include your full name, period of your class, and some important highlights of the event.
When you are done, you can send it to me using MS Word or a PowerPoint slide at ProfessorKLK@aol.com for a grade on it. It'll count as a test grade.
I am still unable to be mobile. I have a very serious infection and will be out today seeing my doctor, as the hospital emergency room medical staff said I must do before I can consider returning to school. I am sorry I can't be there to instruct and help you with any questions you may have.
Remember this History of Money Project is the BIG ONE.
( The full-page ad/poster and then we'll create business cards promoting your presentations to others when you meet them. It is termed "Networking" of people not computers, which I'll discuss with you online tomorrow.)
If you need to complete the project first before doing the ad, it is okay to catch up now.
I would rather you not be exposed to the mice in the lab and their fleas and droppings, so please make sure to follow the rules and do not eat or drink while in the room.
Thank you.
Ms. Kirshner
Friday, May 2, 2008
Friday, May 3, 2008 MOS
AIM: Can we import a chart into a Powerpoint slide?
Do Now: Why is is a good idea to include a Chart in a Powerpoint project about the History of Money? Where do you think a chart would make sense? Explain.
Today you will return to your History of Money mega-project. Make sure you used sound and transition and animation schemes. You will create a chart using Excel, related to either the US Treasury. Look up US Treasury in Google and locate information about the different levels of management. Who is in charge? That person's name goes at the top of the list in a box with his/her official title. Create a chart of copy the chart that you find and import it into your slide show. Make sure to save it in Excel or to your picture file if it is a chart already available for the US Treasury. Remember to save chart in your picture folder, so it is accessible to include in your project. Remember to try PowerPoint's Help Menu and the Help menu for Excel. They are there to answer your questions.
The first step is to find out who runs the US Treasury and what his/her responsibility is.
You can use the book and look up "importing charts" into PowerPoint presentations, using the index. Remember to share the books, since we don't have enough to go around and please make sure to keep the pages intact.
It is easy to import a chart. Hint: look at and use the menu toolbar and use it!
I can type out instructions but I want you to use your initiative. Another easier way is to copy and past the chart onto a blank slide, after inserting a new slide. Try importing first. Then you can try the copy and past approach.
Review what you did and list the steps you took to complete the assignment. You do not have to send it to me today. Just save it in your folder for the class.
All contests are on hold until further notice.
Do Now: Why is is a good idea to include a Chart in a Powerpoint project about the History of Money? Where do you think a chart would make sense? Explain.
Today you will return to your History of Money mega-project. Make sure you used sound and transition and animation schemes. You will create a chart using Excel, related to either the US Treasury. Look up US Treasury in Google and locate information about the different levels of management. Who is in charge? That person's name goes at the top of the list in a box with his/her official title. Create a chart of copy the chart that you find and import it into your slide show. Make sure to save it in Excel or to your picture file if it is a chart already available for the US Treasury. Remember to save chart in your picture folder, so it is accessible to include in your project. Remember to try PowerPoint's Help Menu and the Help menu for Excel. They are there to answer your questions.
The first step is to find out who runs the US Treasury and what his/her responsibility is.
You can use the book and look up "importing charts" into PowerPoint presentations, using the index. Remember to share the books, since we don't have enough to go around and please make sure to keep the pages intact.
It is easy to import a chart. Hint: look at and use the menu toolbar and use it!
I can type out instructions but I want you to use your initiative. Another easier way is to copy and past the chart onto a blank slide, after inserting a new slide. Try importing first. Then you can try the copy and past approach.
Review what you did and list the steps you took to complete the assignment. You do not have to send it to me today. Just save it in your folder for the class.
All contests are on hold until further notice.
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