c.2008 K.L.Kirshner All rights researved. No part of this set of blogspots may be used or reproduced in any manner whatsoever without written permission from the author and copyright holder, K,L.Kirshner, MBA, MS.

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Friday, June 13, 2008 MOS Periods 6 & 7

AIM: How will we know how well we did in this class?

DO NOW: Get signed on and open to your portfolio of PowerPoint and Publisher projects. I will be stopping at each student's desk to review and grade portfolios, as well as to determine who the winners will be in the MOS Period 6 Awards Ceremony.

Each winner receives a certificate on school letterhead stating placement in the awards lineup an congratulating the winner on a job well done.
First place - wins a $24 movie cash card for Loews/AMC theatres (There can be a tie.)
Second place - wins a S. Covey minibook ($5 value) "7 Habits of Highly Effective Teens" and a push-pop;
Third Place - wins a candy stick with a motorized fan for hot days.

RESULTS: Portfolio grading determined; Winners chosen, given their award certificates and prizes distributed.
First Place Period 6 Winners: Rosalia Xue and Angelene Williams;
Second Place Winners: Yudelka Lopez and Amani Madison; Third Place: Darren Alfonse, Ashley Lane, and Samantha Milien.

Period 7 Winners: First Place: Wei Second Place: LaAsia Shallow; Third Place: Latanya Blassingame-Hall

CONGRATULATIONS TO EACH OF OUR PORTFOLIO WINNERS TODAY!!!

New Project Thursday, June 12-Friday, June 13

Special bonus assignment:

Friday, the thirteenth is a scarey day. Superstition has made Friday, the thirteenth day of any month one in which fear takes hold of people who are "superstitious" ...why? Research why and explain.

Tomorrow is Friday, June 13. What does that mean for you?

Thursday, June 12, 2008 MOS Periods 6, 7

AIM: How will we present our portfolios to Ms. Kirshner and to the class for a grade?

DO NOW: Make sure to send all of your work,with your full name in the subject line to Ms. Kirshner for all Powerpoint and Publisher projects done this Spring. Everything must be included together, either separately or in a folder to Ms. Kirshner -- Professorklk@aol.com

Did you send your "portfolio" yet? You cannot pass nor be in the competition without it. Monday is in fact our last day, not Friday, so that is the latest date in the awards can be announced and distributed.

We may have one more small project before Monday. Finish "tweaking" your menu, brochures, and other work done this marking period. Send all now.

Ms. Kirshner

SPORTS MARKETIING - 8 Tues., June 10

Sports Marketing - If heat wave continues past Monday, we will not turn the computers on during 8th period. I will check with Mr. Melkonian for an answer about where we could have a pizza party. If not possible, or no response, we will take an open book exam of mostly multiple choice questions and other assignment on Wednes., for sure. Tuesday we will take our open book m/c test. Note, the extra credit part is notextra credit. It is required tobe done to pass.

The students who didn't present and didn't provide their projects and didn't hand them in yet have had ample opportunities to do so. If not presented on Monday, credit is reduced on the presentation if done on Tuesday instead. That is Tuesday, June 10, if not presented on cannot pass. On Wednesday,there will be an exam.

If others are not ready or willing to present, and do not provide the print-out with it, it will be impossible for those students to pass the class. Students were given an opportunity today to review chapters 9-12 prior to the final. Test tomorrow.

Friday, June 6, 2008 Sports Marketing, Period 8

AIM: How are we going to understand the marketing of the 1960 Olympics, for those behind being the "Iron Curtain" in the former Soviet Union, and in a Command Economy, vs. being in the Democracy of the USA, which is a Free Market Economy?

DO NOW: After reading the article about the 1960 Olympics, and summarizing it, answer the following questions:
Do you think the Soviets had "sale promotions" and "advertising campaigns" for their best athletes in 1960?

Could a US Athlete get a contract to endorse cereal and sneakers and other things for sale? Could a Russian get the same thing in 1960 in the former Soviet Union?

What do you know about both economies and the potential for athletes to get rich with endorsement contracts in the USA? Give an example when you explain.


The article mentions boxers and an amount of unfairness in judging. Who was unfair? What side were the judges on? What did they do? Explain.


Note: Several students did not present their projects. Students who do not present and who have not submitted their completed projects are late and it must be presented and submitted to pass the class.

Friday, June 6, 2008 MOS

AIM: How are we going to complete our restaurant brochures and menus using the samples Ms. K provided, and the MS Publisher Program?

DO NOW: What menu did you bring to school for homework(as required on Wednesday)? If you didn't bring one menu in what menu would you have brought in, if you could correct your mistake? Do you think you would like to work for that restaurant in the future, designing promotional brochures and menus using desktop publishing programs, like MS Publisher? Why or why not? Explain.

Today, you will work to complete a brochure, promoting the restaurant of your choice, and you will work to complete and improve and "tweek" the folded menu you are creating, using Ms. K's sample, for a restaurant.


Make sure to spell check all your work, and to fit all art and text into the layout light blue boxes on the layout pages. Do not go outside the boxes. Make sure to look at your work at 100% before declaring you are finished, so that you can see if you need to make any changes for readability and design improvement.

Remember, we will have a presentation awards event on our final exam days of Wednesday and Thursday of next week. We may have an additional assignment on Monday and Tuesday, as well. Your work must be completed in full, on time, and saved in your portfolio and sent with all to Ms. Kirshner at Professorklk@aol.com for credit.

Period 8 - Sports Marketing Wednes-Thursday, June4 -5

AIM: Continue Presentations (for those who haven't presented)

Do Now: Give all your attention to your classmate, who is presenting and jot down: 1. What did you learn from the presentation; 2. What would you have like to be changed about the presentation you saw? Explain.

Read and Summarize the article distributed today, about the Olympics of 1960. Who were the key athletes competing at the time? What was the "Cold War". What impact do you believe the Cold War had on the outcome of the Olympics? (We will discuss it in class.) Make sure to answer: How did the "Cold War" affect the Olympics of 1960? Read the article "When Worlds Collided" and summarize the key points and the article itself, and list the famous athletes cited in the article and what they were famous for doing. What two worlds collided?

Finish reading and underlining key points and summarize the article in two paragraphs, at home, type it up and bring it back on Friday.

Period 8 Sports Marketing

Presentations of the Sports Marketing Projects are to be completed today.

Remaining to present: Elaine, John, Andy, Martin, Victor and Adriane, and Jasmine, Onika, and Carnetha. The work done in groups must be presented by all members of the groups and the work each student completed must be clearly stated in the report accompanying the oroject.

Tuesday, June 3-Wednes., June 4 MOS

AIM: How will we learn to design business collateral materials, including promotional items, such as brochures using MS Publisher?

DO NOW: When you go to a restaurant or a fast food location to have a meal, what kind of food do you generally gravitate towards? What is your favorite meal? Do you have an alternative choice? What do you like most for dessert? Explain why. If you were to create a menu, what foods might you include? Think about it and list the menu items that come to mind first.


Today we will be creating brochures for restaurants and menus. Ms. Kirshner brought sample menus to class. Although attempts were made to make copies, it was impossible thus far, so please make sure to return the menus to Ms. Kirshner. They are to provide ideas.

HOMEWORK: Please bring in a sample menu from a restaurant or fast food outlet.

This will be the last major project. Please put all your effort into the menu and the brochure for a restaurant. It would be best if it was for the same business.

Your work will be sent to my email: ProfessorKLK@aol.com for grading and your work will also be placed on a flash drive this week, your entire portfolio should be put in a folder and ready to be copied onto a flash drive.

Next week we will be looking at your work and running the contests for all the work done this marking period. Make sure your projects are in order and completed. Do a spell check as well as design check to be sure that your pictures are saved in the picture folder and that the work fits on the "layout page" within the blue lines, so that they can be printed.

Monday, June 2, 2008 - Tuesday, June 4, 2008 MOS

MOS Periods 6 and 7,

AIM: How will we complete our business and promotional publications using MS Publisher, so that we can present our work for the marking period to the class?

DO NOW: What have you learned about your sports/athlete or celebrity dancer(s) when you did your research online? What parts of your poster did you create on your own, and what did you take off the Internet to use as is? Was it difficult to create a poster and postcard?
Explain.

Complete your sports or dance celebrity event poster (using the publications for print flyer selection) or use a blank flyer or poster in "blank publications" in MS PUBLISHER to start.

Make sure your work is within the blue guidelines provided on the layout page for your work. Do not go outside the blue lines to print.

Make sure have correct spelling, using a spell-check, and that you included an image of the person or group, a headline for the event, a place, time, admission ticket info., and price of admission/ticket. The Postcard has less "copy"/"type" on it. and is smaller, so scale your work down to do the promotional postcard. What else could go on a postcard? Would you mail it or pass is out at crowed locations? Think about how it will be distributed.

Next we will do a menu. Start the research now. Get and save the photos of the foods and the names of dishes to start.



W

Period 8 Sports Marketing, Friday, May 30

AIM: How will we present our projects?

DO NOW: What did you learn in creating a promotion campaign for your unusual sport and the event or team you promoted? Be specific. Was is a worthwhile project for getting involved in active research on the Internet and in learning about storyboarding and the creation of commercials, scripts, and advertising and PR campaigns? Do you think you are ready for the "bigtime" world of Sports Marketing now?

What and how will you present your project to the class today, if no equipment is available to aid your presentation at the time. Imagine that there is a "blackout" and you must be prepared with a "low-tech" emergency plan. Describe what you would do and why.

Send your project and do nows and questions to Ms. Kirshner at Professorklk@aol.com for grading on the actual product of your efforts. Your presentation in class is a separate grade.

Next week we will advance using the text and we will review for an exam for the following week.

Friday, May 30, 2008 MOS

Friday, May 30, 2008

AIM: HOW WILL WE CREATE A POSTER FOR OUR FAVORITE SPORTS (OR DANCE) STAR'S NEXT EVENT?

DO NOW: If someone came up to you and said you could have a pair of free tickets to any sports event or any dance event in the world, what event would be your choice and why? You can research such events on the Internet to answer this question if necessary.

The event you chose is your basis for the poster you will now create using the POSTER TEMPLATE in the Publisher program. It is like creating a full page ad or a flyer, but bigger and has numerous folds. Go to Publisher and then to Publications for Print and select Poster, and select the design that will work best for your presentation. This is a project to be graded and counts as a competition and you will create a postcard to be used for handout advertising for the same event as well.

What do you need to include in a poster?

1. Headline?
2. Picture?
3. Logo?
4. Event information, such as who, what, when, where and how much for admission?
5. Should anything else be included? If so, what?
______________________________________________

10 Pt. Bonus Question: How is a poster different than a postcard and that includes how are they used differently?
List at least two differences. Be specific. Explain.

Reminder to Students

Please make sure you send your completed work on deadline to Ms. Kirshner at Professorklk@aol.com for grading and comments, as well as answers to any questions you may have  There is no other way to receive, download, grade and save your work, as the NYCBOE email account I have is strictly for interschool professional communications and there is not enough storage space to receive and save all of my students' work.  It is too limited.  

Again: Send work as an attachment to Ms. Kirshner at Professorklk@aol.com

I will try to save your work on CD before we finish the class.  If you would like to have a copy of your work on CD, let me know by Monday of next week.  

Please note, our contests will take place in the last week of class. Our classes officially  end on June 17.

If you have questions, please contact me.

Thank you.

Ms. Kirshner

Week of May 27 - 30, 2008 MOS Periods 6, 7

We brainstormed in class and some of you came up with excellent suggestions of what the difference between the contents on a business card and the contents of an ad and the brochure are, and what is different for the purpose of communication.

We agreed that an ad and brochure have a headline, and more information about a product or service than a business card, and it can be used as a selling and information tool.  More than one object or image can be included in an ad or brochure. A brochure is usually folded, and larger than a business card. 

We discussed the word headline and what it is and what is a subheading.  You can look up these words with dictionary.com.

Today you started a brochure for a small business from the list of options provided to you and you saw how easy it is to create business communication materials for  a small business using a desktop publishing program with templates available.

 

We will continue with the three fold brochure and then try a promotional postcard and a poster  for a music concert of interest to you.  What are the components of a postcard? 

 Let's discuss how this promotional tool is used and how it is different than the other promotional materials we've discussed, and produced.

Week of Tuesday, May 27, 2008 Sports Marketing

AIM: How will we vary the presentations( for those who want to do something different) with our new team sports?

DO NOW: Go to the Start Menu and to MS Office and then to MS Publisher. Select a folded brochure in the blank publications, as a template. Select it by clicking on it and then put in a headline and other information by going to the toolbar and selecting the Insert Text Box and then placing a text box for use. This brochure is a template and so it allows you to "plug in the info" about your new team sport and the event time, place and other info.

You can include the brochure with your ads and press releases for the new sports team project for extra credit.

The project can be varied. It can be a radio script, or a PowerPoint presentation, or a commercial on storyboards and in a script. We can film the presentations.

The project is the big one, and will count for the bulk of your grade, and should be a team effort. Make sure you do the best you can on it. The presentations of the projects should happen this week, if you need more time, let me know. but we must start presentations by Thursday, Friday, this week.

Ms. Kirshner

Tuesday, May 27, 2008 Periods 6 & 7 MOS

Welcome back from the Memorial Day 3-Day Weekend!

AIM: How do we create a brochure for a business?

DO NOW: Think of the work you did last Friday, using MS Publisher or MS Word, as we used both to create business cards. What must you include in an advertisement and in a brochure, that you do not need on a business card? (Hint: The word starts with an "H" and you find one at the top of every ad, and every brochure.)

Select from the following businesses for which you will create a brochure, using MS Publisher's templates. Note, MS Publisher is a program we have for "Desktop Publishing"....It is an easy program and you can "Plug in" your words and art and logo wherever they are indicated on the "template"....

The businesses to choose from include: Hair Salon, Nail Salon, Restaurant, a Club, like the YMCA or Girl Scouts, or other club or an After School Program; a Tutoring service, a Day Care or Babysitting service. If there is something else you can think of that you want to create a brochure for, run it by me and if approved, you can do it. There are various templates for brochures provided in Publisher. Select the one that has the two or three panels across; vertical folds to start.

We will discuss the parts of the brochure in class today and we can begin our project.

The PowerPoint projects were done and completed. If you didn't send them to me, you should still send them to me at Professorklk@aol.com, so I can give you partial credit if late, vs. failing the class altogether. We have to move on. We will conduct the contests prior to the end of the marking period, which is coming up shortly. We might as well do them at one time. Remember, top winner gets movie tickets, and a certificate, second place gets certificate and a snack treat to eat outside the room, and third place the same, but not the same level of certificate. There may be ties. Each project from the one that was suspended and resurrected, the one for the History of Money and two ads, these are on! The business cards were not part of a contest, but now you know how to create them, and we are moving onto a brochure for your business, which is a contest again!

Thurs. - Friday, May 23, 2008 MOS Consider this!

Finishing up with the Business Cards for you, the "History of Money" PowerPoint presenter:


You can go to the MS Word program and find templates for business letters, business envelopes, fax sheets, and other items you would use if you were starting or operating a business or if you wanted to raise funds for an organization through business communications. Look for a template for "business cards" and you should find a template. What is a template? It is a pre-formated, "fill-in the blanks with your own information" sample of an item you can use to prepare your own version of the item. Just make sure that when you save the "customized" item, in this case, the sheet of business cards, that you save it not as the same template, but go to "file" at the menu and select "Save As" and save it as BizCrd.your first initial and beginning of last name.doc


Technology business card (3.5 x 2) - Templates - Microsoft Office Online

MOS Students, you can use this link, to access a free business card template from Microsoft Corp. It may not be downloadable to your school's computer, but you can download it at home. Make sure you have an antivirus program before you download anything from the Internet though. This can be your own business card to use with your portfolio of work. You may be able to earn money this Summer creating ads or other creative projects for local businesses. You have a marketable skill now.
You'll need to have business cards and to "network".

Wednes. - Friday, May 20-22, Sports Marketing

AIM: How are we going to complete the project by Friday, May 22?

DO NOW:  The "unusual" sport team project, in which you research and choose a sport that is uncommon and may not have a team to perform the sporting events yet, and you assemble a team, and create one to two press releases (remember to look back on the blog for previous postings) and you will go to google for researching other teams' press releases, as we've done.  Then you will create two advertisements for the team and its first event/game.  You will create a commercial by first creating a "storyboard" of the scenes with pictures and words, like a comic strip, for the commercial. Each scene is drawn and the words included in "bubbles".  The commercial will be 15 or 30 seconds in time  and each second is costly when going on television or cable. On the radio, you would only use a script that can be read without seeing images. You can create a radio or Satellite Radio script if you prefer. You can also script out the ad for television/cable.

You should work in pairs, but you can do the project individually, which is much more difficult. It helps to divide up the project.

Deadlines:   Friday, May 22; Presentations: Tuesday, May 27, 2008.  

After this we can go back to the text.  This project is the major independent project for this marking period.

Good Luck!

Thursday, May 22, 2008 MOS

The previous contest is back on!  ...and  the new MEGA-CONTEST which includes three parts is on!  The three parts:  1. History of Money PowerPoint Slide Show, at the advanced level you reached, with animation schemes, transitions, and sound; 2. the History of Money Poster/Full-page MS Word Ad (which also counts as a test grade); the History of Money PowerPoint full-slide interactive, animated and with sound and graphic ad, same as the other one, but with customized animation scheme and with sound, for the Internet. This ad also counts as a test grade.  

What is expected:  You should include a headline such as The History of Money, subheading: A Dynamic PowerPoint Presentation; Presented by Dr....................(your full name), Visiting Professor of Economics, Harvard University (you can use any university of your choice); 

Then make sure to include the Location:  Anywhere you choose, like Murry Bergtraum High School Auditorium

and When: Thursday, May 22, 2008 at 2 pm;  

and Tickets are available at the door.  Ticket prices: $10.00 at the door for VIP seating. $5.oo for unmarked seating; FREE for students of  Murry Bergtraum High School.  You can also just say: Admission is FREE.  Whatever you think works best. Use your own wonderfully creative mind to create the ad/poster that will get noticed and read.  

The PowerPoint ad can be the same content, via copy and paste, or you can make it harder and create another ad, but it is not necessary. You will set up the animation in the SetUp Slide Show menu, and you can add sound, just as you did with the PowerPoint project itself.  This is the second ad.

The last thing, a separate assignment is your business card. Please first go to Microsoft's Help Menu and Type in "Business Card Template'" and see what comes up.  If we are lucky there is a template for business cards in our computer's MS Word files and you can use it to create a whole sheet of business cards to be printed later and trimmed to business card size (as cited in previous postings). Please make sure to read the full blogs. Also, take advantage of the challenge to spot the errors, if there are any.

PRIZE   for First Place Winner:    Two free movie tickets on a card for AMC LOEWS and Award Certificate;

Second  and Third Place Winners receive Award Certificates.  A mystery prize is possible for 2nd Place. Send your suggestions to Ms. Kirshner - Professorklk@aol.com

Make sure to include an illustration related to money,  dollar bill(s) or other related image of your choice.

At least one such image is required.  Use color in your ad, as well.

Regarding the business cards, please check the blogspot for more detail in previous days' blogspots.

Ms. Kirshner

Wednesday, May21,2008 MOS

AIM: How will we use our PowerPoint skills to create a one-page ad with customized animations and sound?

DO NOW: What do you like most about creating an ad using MS Word, as done yesterday? Explain.

Please send your work to Ms.Kirshner: ProfessorKLK@aol.com

Each assignment counts as a test: History of Money Poster/print ad Test; PowerPoint ad version is a test; and your Professor/Lecturer Business Card counts as a test.

I will continue to work with you individually today. Please be patient.

Week of May 19 onward.... Sports Marketing

AIM: How can we create and advertisement for our Sports team?

DO NOW: Check the blogspot via google: http://mskirshnercomputerlab.blogspot.com for the assignment of the major project, dating back to early May. Read through the blogs and contact me via email: Professorklk@aol.com with any questions.

This is a major project taking the rest of the marking period. It will end in presentations of the ads and commercials.

Week of May 19, 2008 MOS, Periods 6&7

AIM:
How can we create an advertisement for our History of Money presentations ?

DO NOW: Check the blogspot via Google.com: http://mskirshercomputerlab.blogspot.com

Look at the assignments fromMay for "MOS" classes. MOS stands for Microsoft Office Software. The programs we have been using are all Microsoft Corporation software programs.

Read the instructions for creating a poster/or ad of one page using MS Word and using MS PowerPoint. Start with MS Word. What do you need in an advertisement?

You need the headline, the title of the presentation, the presenter (you as a Professor of Economics at Harvard University, Yale University, or MIT. You will put a PhD after your name and put the affiliation (position as "Visiting Professor of Economics, Harvard University" after or before your name.

You need to state a location for the event/the place, and the time, and date. You need to include if admission is free of if there is a price and you must state that on the poster/ad. You need to include a price for a ticket if there is a price, and you can include information ahout how to order or purchase tickets. You should include a graphic (picture) and you can use more than one illustration or photo.

Make sure to give a reason why people should come, like "Learn about Money's beginnings in the USA from the foremost authority in the USA"....

Sports Mktg - May Team Project Further Clarified

About the assignment, I posted it a while back, maybe early May. It is what we began when I was in school, in April. You are selecting an unusual sport, and you will name the team and prepare two full-page ads to promote the team or a star on the team. You have to use your imagination. You will also create at least two short press releases, like the ones we looked at for the NY Mets, which will announce the creation/formation of the team, and their game or event, or something like a new stadium opening for their games. Or, you can have someone famous join the team or represent the team, as a spokesperson in ads, or as a coach or trainer or investor in the team. You will plan out the 15 or 30 second television commercial frame by frame, and you will write the words/"copy" and draw the pictures of the scenes, this is the "storyboarding" of the commercial. You can look up storyboarding of commercials on the Internet. One of the earlier assignments was to look at commercials for sporting goods or with sports to break them down into step by step, frame by frame. It will make sense if you videotape, or record in another way a commercial and to preferably digitally go frame to frame to frame and examine, or even sketch and write the words of each frame. Like a slide, it is a "frame". Right now you are planning, making decisions and working with your two partners to do this. Just like an ad agency would with a sports marketing agency or rep.

DO the best you can. It is a very challenging assignment, and not for the faint of heart or for the lazy. I know you can do it. (Yes, I created it myself, and of course, I know how to do it), but I want you to do it, to try being a pro and experience Sports Marketing by actually doing a real application of it. Okay? If you have any questions or problems, please contact me at ProfessorKLK@aol.com

The May Challenge!

If you spot a "typo" or a grammatical error, or an incomplete sentence, or something that makes no sense, or anything that may be inappropriate on my blogs to you, please alert me immediately and write to me at ProfessorKLK@aol.com. If your claim is legitimate, you will receive extra credit bonus points. Five points per legitimate error. The challenge is on!

Ms. Kirshner

Sports Marketing Period 8 Week of May 15 - onward

AIM: How will we learn how to create advertising commercials and function as an advertising/PR firm in our small groups?

DO NOW: Working with your partners, do you think that creating storyboards and ads and press releases for an unusual sport team of your choice, will help you learn more about marketing and promotion of a sports team than reading through and completing the exercises in a textbook about it? Would you rather go through the book or do the creative team work?
Be honest and support your statements.

See the May 6 Project Posting for the details of the group assignment. (If you opt out you will have to work through the entire rest of the text and complete every quiz and test - Encore - and it'll be boring, believe me!)

The goal is to create actual storyboards with videotaped commercials. If we don't get to videotape, we can at least be prepared to do so. Get started.


If you have questions, please contact me at Professorklk@aol.com

Week of May 15

MOS Students,

Please complete your "History of Money" PowerPoint animated onepage/slide advertisement for your "special presentation" of your slide show.

Include time, place, name of event, participants, admission price, etc.

Make sure you include at least one graphic, plus a headline and make sure you have your name on your work.

You can animate words and objects, as you now know how to do.

Please send your finished PowerPoint advertisement to me at ProfessorKLK@aol.com for grading and feedback.

Then you are to create a poster using the same basic approach, but it is not animated and it is intended for print. You will design it to put up outside (fictitiously) announcing your event.

Make sure to include time, place, name of event, admission price (or free) and make your headline catchy some people will see it and will want to come. Include your name in full.

Next, business cards. Your business cards should be prepared. Go to MSWord and type in the help menu: Business card template if you cannot find business cards in your templates. You can use the interactive online help for MSWord. You can also google business cards and create your own using samples you see. There are electronic business cards and printed ones.

You can create both types.

Why would you create an electronic business card? How would you distribute it or show it? Explain what you think.

Why would you create a printed business card? Who would you give it to? Explain.

How do you think business cards look when they are prepared for printing?
Usually they are printed on huge rolls of "light-weight card stock" to be most "cost- efficient". ...They could be "sheet-fed" and printed by another method,, but it is more expensive for large quantities, to print them that way.

A sample of what goes onto the business card is as follows:
(General size: 4" across x 2.5' deep)

Co. LOGO (Design) Name of Company
Name of Business

Chris Meyer (Person's name at co.)
Position Title
1234 Main Street
Glendale, CA 98111

Phone 555.555.0100
Fax 555.555.1100
someone@example.com

The "type" (words in their font) should be aligned on the card, right, left or centered.



Try to complete these projects using your wonderful creativity. Use color, images that have meaning and relevance to your being the expert on the history of money.

Mon-Tues. May 12-13 SportsMktg Period 8 Update

Dear Students,

Your class has a lot of 100s and other high grades. I was generous and curved up. Those who improved this marking period will see the result in their grades. Communicating via email, sending me late work, resulted in an advantage, as I did not take off points for late work this time.

I know many of you are goofing off, thinking I am not coming back. You have your assigned work from last week, still due. Send it to me. You also have your team projects to research and complete. Get it done. You are bright, capable young adults, I wanted to introduce the storyboarding to you in class, but you can look it up online too. Thank goodness for computers and online access!

We are fortunate to be at MBHS where we have such equipment and access to the Internet.

Please go to google and look up "Storyboarding" in relation to TV Commercials. It is a series of drawings/photos with "copy" (words) spoken by the characters and the words used by a spokesperson or in headline type and subheadline type and text meant to be memorable and informative, to targeted audiences. You are outlining with words and pictures you draw, the sequence of each frame of your commercial. How long will your commercial be? Maybe 15 seconds, maybe 30 seconds. Not more than that. Each moment is important, just like in your life. Commerical cost an enormous amount of money "to air" and they must be planned so that the advertiser gets the "most bang for the buck." That is a phrase used to mean the most effective attention-getting reception for the huge outlay of money being spent on it.

The alternative to this fun and creative "agency" project is to read each chapter in the book and summarize each chapter in writing and answer the quiz and Encore test questions yourselves and send them to me for the remaining chapters of 8, 9, and so on. Please let me know if you want to do the less exciting, non application approach, vs. the creative team project real-life approach which should end with a real taped commerical.

P.S. If you want your grade, contact me and I will look it up and provide it to you.

You must provide your work though. I will not send it if I don't see productivity! You are my best students, don't mess up the reputation by goofing off. I know you are kids and "mice will play when the cat's away" ... but you have to do assigned work.

I miss you.

See you soon.

Ms. Kirshner, MBA, MS

Sports Marketing - Period 8 ongoing from May 7 -

AIM: How will we understand the powerof advertising combined with "PR" (Public Relations) as a means to promote a product or service (using a Sports Team which we will create, name, position, and promote).

DO NOW: In the past we looked up Press Releases that were online, via the NYMets website and we examined the full page "Print Ads" from Sports Illustrated and from the 2008 SuperBowl collection, which I brought to class for "show and tell"....

Now it is up to you to look up a unique or unusual sport, which you will create a team for, name that team, and describe the target market for that team.. Please specify a target market and create a profile of the "demographics" of that group you will target with your ad and PR campaign and finally with your television commercial.

As we reviewed in class, advertisers target people by a profile, known as demographics.
Look up the word "demographics" at Dictionary.com, and then type its definition and give an example of a demographic profile of people who would watch or even play the sport, their age range, income level, and identify geographic location, and the lifestyle of these people you will target.

Als, look up these new vocabulary words: 1. Commercial, 2. Adverising Campaign, 3. Commercial Storyboards, 4. Video Script.

THE BIG PROJECT (to continue through next marking period, culminating in a commerial for television and presentations.)

The Objective: Students will choose an uncommon/unusual sport and create a team for it, and then promote it, by preparing press rleleases, business cards as PR reps, printads, and a commercial for television (using storyboarding, video script, and a video camera.

Please make sure to ...
Return to resarching commercials on the internet and list those that were created to:

A - ENTERTAIN
B -PERSUADE
C - INFORM

Identify the commercial and the ads you may also find into one of the above-cited categories.

Try to include links to each; that would be great!

For the Project,
choose a sport we have not discussed. Something unique, like skateboarding, fishing, motorcycle team racing, bicycle team racing, rollerblading, horse racing, snowboarding, or skydiving, karate, gymnastics, competition dancing, or other ideas you may have. Try not to stick with traditional sports teams. Note, It must not involve the abuse or mistreatement or dogs, horses, roosters, women or children, or other creatures, other than maybe Crocodile wrestling, but then it may be too dangerous. Put your creative minds to the test.

Name your new team. If it is a team of your creation, that is better than a team that exists. You can copy and save images for your picture file which will be useful in your project. Make sure to save it with a different name that easily identifies what it is, for exampleP 9769.jpg is renamed Skateboard1.jpg and saved to your picture folder, by right clicking the mouse and going in File to Save As and renaming the image .

Do Not attempt this project by yourself. You are working in teams of 2-3 students to create and promote your team product/services.

You must create and state where it will be placed with a rationale for placing it there --two full page ads, and two Press Releases announcing the formation of the team and a competition with details of location, date and time, along with nameof the team, the sport and the team members's names. A second release can be produced to go to a different audience, for example geographically, or to radio shows to include on the air publicity for FREE. (That is what the Press Release does, it gets you FREE inclusion in Newspapers and on radio, as "fillers"when they are short on news or commercials.)

Note: When we get to the commericals, the video will be limited to One-Minute. Ciommercials are very expensive, can you think of the reasons why?

As I recall, your teams were selected already, and you cannot do this alone.So get started, first with the research phase. You can contact me by email with questions or problems and I will help you.

The project will be evaluated on an ongoing basis. You have to get me your work and any quesitions or problems, and I will evaluate as you go along. Storyboarding and scripting the commercial will take a longer time, so it will run ito the next marking period. Don't worry. You can do it! Have faith in yourselves, as I do.

The rationale for this project approach is to give you an opportunity go live and be the sports marketer/promoting a team and then presenting your work as you would if you were actually running your own sports marketing business.


Ms. Kirshner, MBA, MS
ProfessorKLK@aol.com

Tuesday, May 6, 2008

AIM: How will students prepare their promotion of the major History of Money PowerPoint project for presentation to an audience?

Do Now: What is missing in your slide show? What do you think works best of all the slides in your presentation? What is weak and just doesn't suit the professional nature of the presentation?

Give your PowerPoint presentation a thorough, honest, and thoughtful going over to determine if there is anything that doesn't seem right or that isn't complete, that you can complete, or improve. Explain what you are considering changing r adding and why.

Today you are going to "tweek" the presentation. That is you will perfect it.

Make sure to show your presentation to the student sitting to your right for his/her critique. Then show it to the student to your left and get his/her critique.

You don't have to do what they suggest, but consider the suggestions with an "open mind"....

You will need to promote an event when you will present the PowerPoint project to a class of Economics students, how would you promote the event to those students vs. to Bankers at a Convention? Think about the audience. Who would you say is "target" for your presentation?

You will create a one-page poster telling people about your presentation. You will include a heading/headline that will grab the attention of people who see it, and you will include a relevant graphic (s) to generate interest and to let people know with a symbol or photo or drawing, what it's about. You should include time, place, and what is the benefit or attending. Make sure to include your full name, period of your class, and some important highlights of the event.

When you are done, you can send it to me using MS Word or a PowerPoint slide at ProfessorKLK@aol.com for a grade on it. It'll count as a test grade.

I am still unable to be mobile. I have a very serious infection and will be out today seeing my doctor, as the hospital emergency room medical staff said I must do before I can consider returning to school. I am sorry I can't be there to instruct and help you with any questions you may have.

Remember this History of Money Project is the BIG ONE.

( The full-page ad/poster and then we'll create business cards promoting your presentations to others when you meet them. It is termed "Networking" of people not computers, which I'll discuss with you online tomorrow.)

If you need to complete the project first before doing the ad, it is okay to catch up now.

I would rather you not be exposed to the mice in the lab and their fleas and droppings, so please make sure to follow the rules and do not eat or drink while in the room.

Thank you.

Ms. Kirshner

Friday, May 3, 2008 MOS

AIM: Can we import a chart into a Powerpoint slide?

Do Now: Why is is a good idea to include a Chart in a Powerpoint project about the History of Money? Where do you think a chart would make sense? Explain.

Today you will return to your History of Money mega-project. Make sure you used sound and transition and animation schemes. You will create a chart using Excel, related to either the US Treasury. Look up US Treasury in Google and locate information about the different levels of management. Who is in charge? That person's name goes at the top of the list in a box with his/her official title. Create a chart of copy the chart that you find and import it into your slide show. Make sure to save it in Excel or to your picture file if it is a chart already available for the US Treasury. Remember to save chart in your picture folder, so it is accessible to include in your project. Remember to try PowerPoint's Help Menu and the Help menu for Excel. They are there to answer your questions.


The first step is to find out who runs the US Treasury and what his/her responsibility is.

You can use the book and look up "importing charts" into PowerPoint presentations, using the index. Remember to share the books, since we don't have enough to go around and please make sure to keep the pages intact.

It is easy to import a chart. Hint: look at and use the menu toolbar and use it!

I can type out instructions but I want you to use your initiative. Another easier way is to copy and past the chart onto a blank slide, after inserting a new slide. Try importing first. Then you can try the copy and past approach.

Review what you did and list the steps you took to complete the assignment. You do not have to send it to me today. Just save it in your folder for the class.

All contests are on hold until further notice.

April 30, 2008 Sports Marketing

AIM: WHAT CAREERS CAN I HAVE IN SPORTS MARKETING?

DO NOW: IN YOUR OPINION, LIST THREE BEST QUALITIES THAT YOU THINK AN ADVERTISING FIRM (THAT DOES SPORTS MARKETING) SHOULD POSSESS TO MAKE IT COMPETITIVE IN THE BUSINESS WORLD. EXPLAIN.

BECAUSE THE MARKING PERIOD IS COMING TO AN END SOON, STUDENTS HAVE REQUESTED MORE QUIZES AND TESTS, SO TODAY WE HAVE AN OPEN BOOK TEST, CHAPTER 7 CAREERS IN SPORTS MARKETING. READ PAGES 155-158 AND ANSWER THE ENCORE QUESTION S ON PAGE 159 YOURSELF USING THE BOOK. JUST USE THE QUESTION NUMBERS AND DO NOT TYPE THE QUESTIONS OUT.

WE WILL RETURN TO OUR PUBLIC RELATIONS/ADVERTISING PROJECT TOMORROW.

Wednes., April 30. 2008 MOS

Wednesday, April 30, 2008

Wednes., April 30, 2008 MOS- Periods 6, 7
AIM: How can individual objects and words be animated on a Powerpoint slide?DO NOW: If you were asked to produce a PowerPoint Presentation about anything at all, what would it be? Describe the topic, for example a Sports Team, or Desserts, or something else, like a new business you want to start, or one that exists. State what the project would be about, and how many slides you would need to present it, and what you would want to do with the presentation. What do you not know how to do with Powerpoint that you want to learn?LP: Topic: CUSTOM ANIMATION.To animate objects or words in a slide, you must select "custom animtion" when you set up the slide show animation scheme, after going to the Slide Show menu.Today we will go to your Brazil project and experiment by animating objects and words using custom animation on one slide in your presentation.This can be found in Exercise 18 in the book. Note, we know how to animate whole slides, using preset animations, now I want you to experiment using custom animation, which allows you to control animation effects as well as specify animations for objects and pictures and charts. You will select a previously saved presentation, for example the Brazil project in nomal view, and you will click Slide Show and then Animation Schemes to display the Slide Design Bar with animation schemes information displayed. Then explore the otptions in the Animation Schemes section of the Task Pane. Start with the Title for the Brazil project. Go to the Title Placeholder and click Add Effect and choose the Fly In Entrance effect; specify After Previous for Start; select from Left for Direction and a speed of Slow. Click the slide Show button to see the animation in action.Try this with other slides. If you want to save your work you can do so or go back to the non customized animation scheme. I will walk around and work with you as well. Experiment with the Brazil project today.
posted by Ms. Kirshner's Classes @ 8:59 AM 0 Comments

SPORTS MARKETING - April 29-

Tuesday, April 29, 2008

Ms. Kirshner, MBA, MS

AIM: How will we understand the power of Advertisements and Public Relations Press Releases?


DO NOW: Think of a television commercial you have seen recently, which is to promote a sports event or product or service. Identify the commerial. What is it for? Where did you see it? When? Who do you believe the target audience for the commercial was supposed to be?
What did you like about the commercial? What didn't you like? What was memorable about the commercial? Describe the commercial in sequence, including the characters, actors, stars if there were celebrities used, and whether or not it was animated. How much time was the commercial? How many times did you see it and on what channel and time?

Be prepared to discuss it.

Today's lesson is evaluation of print ads and press releases, in preparation for our new group project. Students will select one to two partners to work together, no more than that, and will create a telvision commercial for a product or sports team, along with print ads (at least 2-3) and a press release. Students will select the product or team they will choose as the product to promote, and report team member names and the choices made by each team for the project. Students will research today, advertisements online and press releases online (see franchise of sports team sites, like the Mets. )Type in Mets Press Reselease in Google).

Your choices will be reported by one member to Ms. Kirshner at ProfessorKLK@aol.com.

Tuesday, April 29 - MOS Periods 6 & 7

Tuesday, April 29, 2008 -

Ms. Kirshner, MBA, MS

MOS – periods 6 and 7

AIM: How will we add sound to our presentations?

DO NOW: Do you think it is a good idea to add sound clips to your slide presentations? Why do you think it is a good or bad idea?

Think about your money project. What sounds would you want to add to the slide show? Why did you make that choice? Explain.
If you were adding sound to the Brazil project, what music would you add? Why? Explain.

LP: TOPIC: Adding Sound to slide presentations. Then revisiting Timing and Style Checking,.

We will review student responses to the Do NOW.

Students will work with the book, with Exercise 14, pages 426 – 428. We will read aloud the instructions in class for Adding Sound and we w ill go to the slide transition menu and go to the sound drop down menu, to add sound. Students are instructed to experiment. It is believed the sound may have been disabled on all but the teacher’s computer. Even if we will not hear sound, we can plan it and learn how to include it in our presentations. Students will click “loop: to set the sound until next sound checkbox is checked.

Students will apply sound to each of their projects today.


Summarize.

PERIOD 6 MOS TEST and AD and Warning - April 18 and Ongoing...

On Friday, April 18, Period 6 lost the privilege to see the very popular movie, "Freedom Writers" and the movie was cancelled, due to unacceptable behavior by a few students. As a result not only was the movie cancelled, but the awards to go to a couple of the students involved also were forfeited. There will be no awards ceremony for Period 6 at this time.

Students were assigned a research project about the movie. It was counted as a "TEST".

RE: The movie "Freedom Writers"...
1. What is it about?
2. Where does the story take place? What do the characters do for a living?
3. Who wrote the story that became a film? Was it based on a true story?
4. Who stars in the film? Anyone famous? Anyone you have seen before?
5. Did the film win any awards? Explain.

Include at least one photo of the film.

Next, turn your test answers and photo, into a poster designed to promote the film to your class.


There is no guarantee Period 6 will ever see the film as a class, at this time.

Note: Numerous students were not in their assignned seats on Friday, without permission to move. Students must remain seated in their assigned seats and not to move without permission, and if students do not move to a seat when told to do so by Ms. K., they will potentially get marked absent, and they will receive no credit for attendance and they will lose participation points.

Gross disrepect of the rules of the computer lab, which includes damaging school property, causing harm to students or teachers, verbally assaulting or physically assaulting the students or teachers, and their property, and being out of one's assigned seat without permission, eating and drinking, leaving papers and garbage at the computers, chewing gum at the computers, not logging off and shutting down and clearing one's space and pushing one's chair in under the desk five minutes prior to the end of class, and not returning the text or other materials to their collection points, will result in calls home and a failing grade. No one touches the phone, nor any items without direct instruction and permission from Ms. K.

Friday, April 18, 2008 - April 27, 2008 Periods 7 & 8

AIM: How does the film "Freedom Writers" inspire us?

Do Now: Do you think you write well? On a scale of 1 to 5 (5 being the highest/best and 1 being the lowest) RATE YOURSELF (on writing ability). Explain, in one complete paragraph.

"Freedom Writers" will be shown. We will complete watching it during the week we return from the Spring Break.

QUIZ on the film:

1. What is hthe main idea?

2. How were the students behaving before they met their new teacher? Why did they behave that way?

3. What got them to write? What inspired them? What in thefilm inspired you to write or not write?

4. Who is the character you most identify with, and why?

5. Who is the character you least like, and why?

Friday, April 18, 2oo8

AIM: How does the film "Freedom Writers" inspire us?

See Do Now on poster paper and type it out and answer it.

Next type the quiz questions to answer in class today and send all to me at Professorklk@aol.com


We will see the movie today.

Sports Marketing, Period 8 Thursday, April 17

AIM: How will we review what we have learned in chapter 5 about Public Relations and Public Image

Do Now: Answer the same DO NOW as the MOS class. See the posting for today.


LP : Chapter 5 in text review with class. Student will use the textbook, reading pages 106 - 109. Students will read and type out and answer questions on pages 109 in the two yellow boxed areas on p. 109, and then students will answer as an open book quiz labeled ENCORE Chapter 5 QUIZ, and send it by email to ProfessorKLK@aol.com EACH STUDENT MUST DO HIS OR HER OWN WORK.

If you don't have a favorite athlete, pick a favorite celebrity instead.

PRESENTATIONS WILL BE MADE TOMORROW by students who didn't present. This is of the Wheelchair Basketball Assn. projects: Victor, Franchesca, Adrian; Elaine, John and Andy; Martin Carnetha, Paula and Jasmine

Thursday, April 17, 2008

Thursday, April 17, 2008
Ms. Kirshner - MOS Periods 6 and 7

AIM: How will we apply our skills with copying and saving of images from the Internet into our Picture file and going to the Slide Show Menu and submenus with animation schemes, and transition settings (PowerPoint toolbar) to advance our History of Money project?

DO NOW: What do you plan to do for your Spring Break? Will you work on a web site? Will you work on a PowerPoint project? Will you travel somewhere special? Who will you see or what will you attend. Be specific and please include a photo from the Internet to illustrate your DO NOW. If you aren't going anywhere, where would you like to go and what would you dream of doing if you had unlimited funds?

LP: Today Please look at the winners posted. we will examine the winning projects individually. We will also return to our History of Money mega-projects and use the skills developed since we started it to improve the slides and advance them with use of the slide show menu items of slide transitions and timing and animation schemes. We will also include java/animated art clips from the Internet by right clicking on them and saving them to our picture file first. (If they are copyright protected we will be unable to do so.)

Key questions for motivation: What did we learn about setting up a slide show with the previous assignment? Why do we have to save slide show settings? Why do we apply to all the settings sometimes? Why might we vary them? Why do we save pictures in our picture folder before using them in our work?

Note: certificates will be prepared and distributed today and tomorrow.

MOS Winners!

Winners tied for the "Coco, the Love Dog's Great Adventure at Murry Bergtraum High School" Powerpoint Animated and automated Slide Show:

The project had to be completed on time and had to incorporate at least one slide about Coco's Great Adventure to Murry Bergtraum High School; the use of the Slide Show Animation Scheme and Transition and timing was required to be properly used and applied to all slides. Design and design and copy and incorporation of information and photos and illustrations was required to be the best.

Please note: Students cannot win the same prize position twice in a row, duing a marking period, because it is unfair to students who haven't had a win yet. In only extraordinary cases will a student be tied with another. If a student is a first place winner, he/she cannot win it twice in a row, unless it is so extraodinary that they must share the spot with another student. This is in order to allow students to get a fair chance to have the experience of winning.

Period 6:

Angelene Williams tied with Rosalia Xue for first place
Second Place: Amani Madison
Third Place: Danny Liang tied Samantha Millien

Period 7: Latanya Blassingame-Hall and LaAsia Shallow ,and Wei Shi tied for First Place;
Second Place: Tyana Jackson, Stefan Miceviski tied;
Third Place: TBD

All Winners receive award certificates and First Place receive the top grade of 100 on this project, as do each of the winners on all three levels. All receive certificates. (Chocolates are optional at this time, since we can't eat them in the lab).

Wednesday, April 16, 2008 Sports Marketing Period 8

AIM: How will we establish a public relations action plan?

DO NOW: The Pope is in Washington, DC and will be visiting NYC this week. Is he a celebrity? If you were representing him, as his PR agent, what would you try to do to promote his image and the image of the Church in a positive light while in the USA? What ideas would you suggest to him for visits and would he hold a press conference? What would he talk about? Think about it with your PR Agent hat on today. Be as detailed as you need to be.

Key Questions: Is the Pope really a celebrity? What is a celebrity, Why would the Pope need a Public Relations agent or firm? What does a Public Relations agent or firm or publicity agent do for a celebrity? Give examples. If the Pope was coming to MBHS for a visit tomorrow, do you think the school would want to get the news into the media, like television news and newpapers and on its web site? Also, asked and discussed with students: What is a press release? Who does it go to? Who sends it to the media? What media and how is it sent. If a celebrity, like the Pope or a sports or television celebrity, for example is involved in negative activity, why would having a Public Relations agent, or firm, or Publicity agent need to do? (Keep the media from publicizing the negative news, but using contacts in media to suppress it, and to offer news of other clients or other agents' clients as a "trade". ) What would an action plan for the Pope include, if you were the PR agent for the Pope?

LP: Today we will finish our assignment of yesterday, and we will review the answers to the questions and section reading, Chapter5 in the text. Students were responsible INDIVIDUAL STUDENTS NOT GROUPS OR PAIRS to send ProfessorKLK@aol.com the Horse Whisperer answers to questions 1 and 2, two days ago, (p. 99) and to do the questions in the yellow and green boxes on pages 101, 102 and 103 and send them to Ms. Kirshner via email. Students are reminded the work done by one, if not a group project assigned as such will get the credit given only to the one student from whom it comes via email. The alternative is to split the credit and the grade two or three ways. Classwork, unless specifically directed, is not for one person to do and put the names of others on it, while the others do other class projects for other teachers. Students who have had temper tantrums thinking it will get them off the hook are wrong. Points are lost and grades drop as a result of challenging the teacher and the rules of the class to which all students signed a contract.

Those students caught working on other projects and advised to cease and desist, will get a zero for the day's work, counted as a classroom participation and quiz grade, as questions were asked as a quiz in class as well. To repeat the class rules: Please note, there is no talking,no eating, no chewing gum, no drinking, no playing music, ipods, or using cell phones in class. If a student needs help, the student is required to raise his or her hand and if addressed will receive assistance at that time.

On Thursday, there is a quiz of the section of Chapter 5 covered, and on Friday there is a chapter test. You must be present and take the quiz and test. If absent it is a zero for the grade on the one or both missed. There are no makeup quizes or exams. It is at the teacher's discretion and the policy from the beginning. Late work is downgraded by ten points first day late, fifteen second day, 20 third day, and just credit on day 4 and zero points on days after that. Work must be on time.

Wednes., April 16, 2008 MOS

AIM: How will students use the Set Up Slide Show menu and submenus in PowerPoint to animate and transition slides?

DO NOW: When you prepared your slide show and used the animation scheme selections and the Transition of slides selections in the Set Up Slide Show menu, why did you select the transition you did, and why did you select the animation that you did? Note, you were told to "apply" the same to all. Do you think there is a reason to apply the same to all of the slides? Why? (Think about the viewer seeing your presentation).


Today we wll review your reponses to the Do Now.

Note, Today students will show their presentations of "Coco, the Love Dog's Great Adventure at Murry Bergtraum High School" slide show in the contest. The best in class will win chocolate and a first place certificate, then there is second place and third place/Honorable Mention. Students should have completed 6 slides, unless otherwise directed.



The competition is today!!! Who will our winners be?




HOMEWORK: The Pope is in Washington, DC. If he was coming to Murry Bergtraum HS for a visit, what would you want to show him about the school and yourself and classmates? Think about the most important things you'd want him to see and that you would put on three Powerpoint slides. He wouldn't be here long, and would only have time to view the show so you could show three slides.


Send your work to Ms Kirshner at ProfessorKLK@aol.com

Sports Marketing - P 8 Tues., April 15,2008

AIM: How is an action plan created by a public relations firm, and why is it necessary?

DO NOW: Think of your favorite sport. Imagine you have a public relations firm. If you were in charge of promoting your favorite sports tournament or game, what forms of media would be appropriate for promoting the event or tournament? Will your budget have anything to do with the choices you make in your action plan, for the game or tournament? Why? What might you do to put the team or a player in a favorable light before the event? How will your public relations firm promote the event and a cause? Send all work to Ms.Kirshner for credit at ProfessorKLK@aol.com.

Note: Yesterday we read and went online to research the "horse whisperer" and students were to answer questions 1 and 2 on page 99. Students must make sure they completed the questions and answers and sent them to me, via email. We are continuing in Chapter 5: Public Relations and Public Image in the text.

Read pp. 100-page 102 "Goodwill" and complete the question in the yellow boxes of questions on page 101 and 102. Read and complete "Judgement Call" in the green box on page 102 as well.

New Vocabulary to define: Action Plan, Consumer Demand, Goodwill

Tuesday, April 15, 2008 MOS

AIM: How will we complete our competition "Coco, the love dog's" great adventure at MBHS slide show ?

DO NOW: What new facts did you learn about COCO, the love dog, when you visited her website at http://www.cocothelovedog.com? Are you glad you met COCO? Why? Explain.
How will you incorporate what you found at the website in your slide show?

Today students will complete the 6 slides with photos, poems or rap song, articles, or other information in bullets placed on the slides.When completed, go to the menu bar and select the "set up slide show" submenu, and then select the animation schemes, and then the slide transition submenu. Try different schemes and transitions and select which ones work or don't work for you. Apply the scheme or transition to all of the slides this time. You can include sound, but your computer may not play the sound.

The powerpoint slides will be sent to Ms. Kirshner for the competition assessment at ProfessorKLK@aol.com, along with the do now.

Sports Marketing - Period 8 4.14.08

Monday, April 14, 2008

AIM: What is Public Relations?

DO NOW: In the news today, it was announced that there had been a curse placed on the new Yankee Stadium by a former construction worker on the site. He buried a Red Sox jersey or David Ortiz's under two feet of cement. It was located, excavated, and now the "curse" is removed. What do you believe about "curses" being put on sports teams and players? Do believe in superstition? Do you know of a sports celebrity who has a lucky charm? Who? Please explain.

LP: We are beginning chapter 5, p. 99, about Monty Roberts, who speaks to horses. Is that the same as the "horse whisperer"? We will read aloud, in the text, page 99; answer and discuss the questions on page 99, and look up the site referenced, using google.com to search.


Key Questions: How important is it that Monty Roberts maintains a "squeeky clean" public image? What role does public image play in a celebrity's life? What role does public relations have in a celebrity's life?




Definition of Public Relations: It is the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization.

Monday, April 14, 2008 MOS Periods 6 & 7

Monday, April 14, 2008

Ms. Kirshner’s MOS Classes

AIM: What did we learn about ourselves and doing what we “love” for a living, from “Coco, the love dog” and Sue G of Estee Lauder, on Friday.?

Do Now: Write a thank you letter to Coco and her human companion, “Sue G.” for their special visit to our class on Friday, April. 11. In your letter make sure to mention what you liked most, and what you learned, or gained and took away with you, something like a new awareness or appreciation, that you will apply in your own daily life or career goals for the future. The letter should be typed in MS Word and make sure to follow a business letter format, and you can print it out today if it is spell checked and sign it.

Today’s Lesson Plan:


Let’s go to Coco’s website. It should be http://www.cocothelovedog.com and if that isn’t it, google the name: “Coco the love dog”…. Read about Coco and Sue, and what they have been doing in “Cause Marketing” and prepare a small PowerPoint slide show featuring Coco and call it “The Adventures of Coco, the Love Dog and Sue G. at Murray Bergtraum High School.” Remember, Coco is diabetic, and how old? In dog years that’s ? and she barks to tell Sue she wants what? You can search for photos of the school building online, and of Coco or other standard white poodles to complete your project.

We can send the best presentations to Estee Lauder and to Sue G. and Coco to show them how important their visit was to us.

This is a small, and fun project, using your creativity. You can alternatively create a rap song an type it out on slides, with illustrations, or a poem. You can be as creative as you desire with this project.


Email Do Now and questions or work to be graded to Ms. Kirshner at ProfessorKLK@aol.com/

HOMEWORK MOS and Sports Marketing

Friday, April 11, 2008

Ms. Kirshner's classes

HOMEWORK: Write a thank you letter to our guest speaker from Estee Lauder, and from Standard and Poor's. Make sure you answer all of the questions. We will finish the presentations of your reports in Sports Marketing on Monday.

Friday, April 11, 2008 Career Day Periods 6, 7,8

Friday, April 11, 2008

Ms. Kirshner, MBA, MS

AIM: What will we learn about a career in the field of our guest speaker today?

DO NOW: . Write down three more GREAT questions to ask our guest about a career in his/her professional field.


Homework: Write a thank you letter to our guest, answering all three of the following questions within the letter:
1. What did you learn today?
2. How can you use the knowledge and information you gained in your own life?
3. Did the presentation change your way of thinking about careers available to you after high school?

Students should be reminded if not in seat assigned or changed by Ms. Kirshner, student will be marked absent and parent contacted to explain why you are being marked absent.

Students must have notebooks and must be out with pen/pencil out, regardless of whether or not we have computers. Being unprepared results in a zero and failure. Don’t throw away a chance to succeed.

Students should go to site via google: http://mskirshnercomputerlab.blogspot.com/

Email should be sent to teacher at ProfessorKLK@aol.com

Period 6 has a change today. Our speaker will be a woman from Estee Lauder, instead of the police officer.

Period 8 - Mr. Adrian Techira, a director at Standard & Poor's Structured Finance Department will come to speak to us as scheduled about careers in the Finance Industry.

If Period 7 does not have a guest speaker, students will return to the Olypmics PowerPoint project assigned while Ms. Kirshner was out sick. Students will prepare a slide show about the Olympics 2008 in Bejing, China. We will discuss further.

Thursday, April 10, 2008 MOS and Sports Marketing

Thursday, April 10, 2008

AIM: How can we prepare for "Career Day" tomorrow?

DO NOW: List 3 words that come to mind when you hear the words "Career Day".
Why did you select those words? Explain.

We will review your responses.

LP: Tomorrow is Career Day.
In Period 6, our guest speaker will be a police officer, Mr. Waye.
He may appear in period 7 as well.
In Period 8, our visiting speaker is Mr. Techeira, a director at Standard & Poors, involved in the business of the stock market.


Questions we will be addressing:

1. Why is it important to have a career day?

2. What advice would you want the speaker to give you?

3. Come up with at six REALLY GOOD questions to ask the guest speaker tomorrow. Type them up and we will discuss the appropriateness of the questions in class.

Send your do now and your suggested questions for tomorrow to Ms. Kirshner ia email to: Professorklk@aol.com


RULES OF QUESTIONING: You cannot ask about his salary, nor about his personal life. You cannot ask what his salary is, but you can ask what a starting salary is in the same business field.
You can ask about the use of technology in the business, and about what is required to study before getting into the profession, for example. Come up with two of your own questions now.


Note: Five minutes before class ends, students will SUMMARIZE in one paragraph the answer to the AIM.

Regarding the Presentations for SportsMarketing p.8

Students who refuse to participate in the required PRESENTATION and who are given an opportunity to switch order position with another team, will be penalized with a failing grade for the entire project. Sharing the labor of the project with your partners, having printouts of the project, and planning and rehersing presentations were all given time and consideration. Not presenting due to refusal or missing parts, tells me one thing: You didn't do the work and you are not prepared and not coooperative either. You cannot submit the written report and not present it in class as well, for teacher and peer evaluation.

As pointed out many times, we do not print in the classroom. If you need to print, you can print at home, in another classroom, or in the school library. Do not wait until the moment of your presentation to start complainining that you have no plan.

Wednesday, April 9, 2008 Sports Marketing

SPORTS MARKETING - PERIOD 8

AIM: STUDENTS WILL BUILD PRESENTATION SKILLS PRESENTING THEIR PROMOTION PROJECTS.

DO NOW: THERE IS A FAMOUS WRESTLER WHO IS REACHING HIS SENIOR YEARS. HE CONTINUES TO WRESTLE AND IS TRYING TO WIN A TITLE BEFORE RETIRING IN HIS EARLY 60'S. In some sports, age does not matter. In other professional sports especially, there is an age cutoff for players/performers. What other sport can you think of, in which age should not be a factor? What sport has an age cutoff. Why is it different for one sport vs. another? Explain. Do you think you will work past the age of 55? Why or why not? What is the first thing to "go" when you are past 35? for athletes, especially?

Today we will continue our presentations. In the order listed yesterday on our blogspot.

Wednes., April 9, 2008

AIM: Students will continue to devlelop PowerPoint Presentation Software skills ( moving from Exercise 6 and how to make a copy, and then research and editing and updating the slides after completion to next exercise).

DO NOW: What have you learned about the process of preparing a presentation with PowerPoint and then being told you must make a copy and update the information on the slides already prepared and filed? Is it easy to make changes once you have completed a PowerPoint project? Is it complicated? How did you do it yesterday with the Brazil Presentation?

LP: In class today we will review and move forward to the exercise 8 on pages 402 - 405, using the original presentation of Brazil PowerPoint slides saved - So use Brazil, not Brazil 2 slides.

( Focus: copy text formatting, moving and copying text, increasing and decreasing paragraphs, moving and size placeholders.)

PRESENTATIONS OF THE NATIONAL WHEELCHAIR ASSN. PROMOTION PLANS

Tuesday - Wednes. -- the presentations begin. The order:

Diana, Bermania and Suriya #1;
Andy, Elaine, and John #2;
Victor, Francesca, Adrian #3;
Carnetha, Jasmine, Paula, Onika #4
Oscar #5
Martin #6

Students will present for a presentation grade (30%) , of the project grade for the National Basketball Wheelchair Assn. Promotion Campaign.

Tuesday

AIM: Students will produce a simple Powerpoint presentation.

DO NOW: (See quote to Interpret, above)

Continue with the Exercise you began yesterday. Complete the assignment. Once completed and checked by Ms. K., go back and revise the information on each slide by researching up-to-date information about Brazil as an investment, on Google.

Update each slide individually in a separately saved copy of the presentation.

We will review.

Tuesday, April 8, 2008 MOS and Sports Mktg DO NOW

DO NOW:
Read and interpret in your own words what the quote below means to you and in regard to this class.

"The question of whether a computer can think is no more interesting than the question of whether a submarine can swim."

-- E. W. Dijkstra



E-mail: ProfessorKLK@aol.com

Sports Marketing - P 8 Monday, April 7, 2008

I'm back!

AIM: Students will reherse your project presentations with your partner(s). Presentations will start tomorrow. Note, Diana, Suriyah, and Bermania will go first. Andy, Elaine and John will go second; Victor, Adriane and Franchesca go third, Carnetha, Jasmine, and Onika go fourth; Oscar is fifth.

DO NOW: TheNCAA Finals are happening now. Memphis and Kansas are in the finals tonight.
It is exciting! As a Do Now, look up online the NCAA teams for the schools in Memphis and Kansas and list their participating players and their scores/averages and select a winner.

You are predicting which team and which player will be the biggest star of the finals. If you are right, in the end, you will receive a bonus prize. Send your Do Now to me at Professorklk@aol.com

Homework: Watch the finals on Channel 2 at 9:30 PM, Write a minimum of one page summarizing the game, and list the sponsors/advertisers whose names appear on unforms, equipment, advertisements, and that are mentioned as sponsors. Prepare the list as a list of "NCAA Final Sponsors" .

Monday,April7-8,2008

MOS - AIM: Students will develop PowerPoint skills

DO NOW: What have you learned about PowerPoint, since youworked on The History of Money Project? What specific things do you now know how to do? What do you need to learn to do?

LP: Students will put the money project aside for now. We will go to the book exercise 6 about Brazil, on pages 395-396. We will review aloud the steps involved. Students will individually complete the slides in the exercise exactly as directed.

(We will go back to theMoneyProject later in theweek.)

Message to Sports Marketing P. 8 Students Friday 3/28

Ms. Kirshner is very ill with a cold or flu "bug"....lessons were sent to Mr. M. and because you have the luxury of working on computers, you may use this time to finish your small group projects, which are due today. You should be working on the Chapter 4 Extra Innings 7 questions to address Promotion campaign plan for the National Wheelchair Basketball Association.  If for some reason you are not permitted in the computer lab, please complete the assignment given to you, either the celebrity salary  assignment or the career planning assignment, which should be photocopied for you, as requested.

Just to recap:

The movie about the Coney Island Lincoln HS sensational point guard, Sebastian Telfair' "Sneaker Game" contract hopefully was enlightening and interesting to you.  I received your responses to the questions about the movie and responded to most of you.  

Enjoy your weekend. 

Friday, March 28, 2008 Message to Students MOS

Ms. Kirshner is out with an upper respiratory infection today. It seems I caught someone's cold or other similar "bug" and my throat is inflamed and I am quite ill.  Hopefully, I will be back on Monday. In the meantime, I left lesson plans for emergenies with Mr. Melkonian and also let Mr. Vitolo know what you were doing in class and what you could continue to do today.  

MOS students may continue to research online the origin or US coins and paper currency, to obtain illustrations and a timeline.  You can also research how money is used in banks and by consumers. You can include Forbes' list of the wealthiest people in the USA. You can build up your picture folder will illustrations and photos to use in your PowerPoint presentation slides.  Otherwise, you can look up careers or celebrity salaries on the Internet and prepare a one-page report.  

Remember, the Powerpoint "The History of Money" presentation is a project that will be due in a couple of weeks, which requires research.  It is a contest again with movie tickets to the top winners.  You should have a minimum of 6 - 8 slides next week, when I will continue to direct you along the way.  It is a relatively easy program, and I'm sure you will master it as you have everything else we've done.  I have confidence in you.

Enjoy your weekend.

Thursday, March 27, 2008 Sports Marketing p. 8

AIM: Students will learn about sneaker endorsement contracts with NYC youth.

DO NOW: Last week we researched Sebastian Telfair, as a homework assignment. What do you remember learning about him? Where did he grow up? What was he famous for? Is he a professional in sports today? Has he received any endorsements?



LP: Today we will view and answer questions about Sebastian Telfair's and the sneaker game.

Q: Where did Sebastian Telfair go to school?
Q: What position did he play in high school?
Q: Who is his famous cousin?
Q: How did he say sports is a business in the film? When did that start to be a business for him?
Q : What companies promote a product through high school "future stars" on athletic teams?
Q : What do they offer the student(s)? Did Sebastian sign with anyone?

Q: What have you learned about promotion in relation to high schools basketball?

Thursday, March 27, 2008 MOS

MOS - Computer Applications

AIM: Students will be prepared to learn and use PowerPoint

DO NOW: Today, when when Ms. Kirshner woke up to the news on television, an announcement was made that a new museum of business and commerce, dedicated to the history of money has just been opened in the historic Bank of New York building on Wall Street.
What would you expect to see on exhibit in this new museum? Why would you or would you not want to take a field trip to the museum?

LP: Today we will leave Excel for the time being, to prepare for our introduction to PowerPoint.
Questions for students: What is PowerPoint? Is it part of the Microsoft Office suite of programs? What is it used for?
Who uses it? Can it help you with your school projects, if you knew the program? Have you ever used PowerPoint? Discussion about it and what we can do with it. Open to page 372-373 in the Spiral MOS books, and we will begin to examine the program.

We will explore the layouts for the slides and the toolbar options today.

The goal is to create a presentation using the software. We can begin with the "History of Money" as a first title slide, when we look at page 374 and 375 and read aloud round robin today. Students will create their first slide.

Ms. Kirshner will walk around and help students as needed.

Students will next research online in class: The history of money for a slide presentation project incorporating what they learned in MS Excel and MS Word.

Wednes., March 26, 2008 SPORTS MARKETING

AIM: Students will continue working together to prepare a Promotion / Marketing campaign for the National Wheelchair Basketball Association.

DO NOW: "I viewed it as a business,but I always viewed it as a game. An opportunity to show my skills, my basketball skills, amongst the best in the world." -- Michael Jordan, on doing his best in professional basketball and as a businessman. What does Michael Jordan mean by basketball being a business? How can a sport be like a business? What businesses and endorsements does Michael Jordan have? Look him up on the Internet to answer this question.How do you believe school work or a team sport you participate in, business-like? Whatdoes the quote mean to you personally?

Extra Credit: Next, research online Michael Jordan, Air Jordan, Nike Jordan, all things Jordan. Are they endorsements, his own business products, or licenses? What is his own business enterprise and what are not his alone but outgrowths of his fame and accomplishments on AND OFF THE COURT.

LIST THE PRODUCTS HE ENDORSES. LIST THE PRODUCTS HE IS CREDITED WITH CREATING/DESIGNING THAT IS HIS OWN BUSINESS.

ONE PAGE OKAY.


COMPLETE THE PROJECT. DUE ON FRIDAY.

MOS Period 6 & 7 Wednes., March 26,2008

AIM: Students will continue make progress in preparing worksheets for chartconversion.

DO NOW: "I viewed it as a business,but I always viewed it as a game. An opportunity to show my skills, my basketball skills, amongst the best in the world." -- Michael Jordan, on doing his best in professional basketball and as a businessman.

What does Michael Jordan mean by basketball being a business? How can a sport be like a business? What businesses and endorsements does Michael Jordan have? Look him up on the Internet to answer this question.How do you believe school work or a team sport you participate in, business-like? Whatdoes the quote mean to you personally?

LP: Turn to the spiral bound textbook to page 223, Exercise16. We will create a worksheet of student grades, Copy the data as shown inthe book, follow the steps indicated.You will work with the column widths and with fonts and headings(use fontmenu to use boldface anditalics). Completethe exercise and save it as "MKTG" We we will return to the file to create a chart.

Don't wory about the averages right now.


I will walk around and work with you.

SPORTS MARKETING - PERIOD 8 3.25.08

AIM: Students will be able to work in teams to prepare a promotion campaign for a major national association (The National Wheelchair Basketball Association)

DO NOW:
Type and Interpret the following quote: "Too often it's not the most creative guys or the smartest. Instead it's the ones who are best at playing politics and soft-soaping their bosses. Boards don't like abrasive guys." Carl Icahn, famous businessman commenting on how some people get ahead in business and in sports as well. Relate it to sports celebrities and people on the rise in sports.

What does "soft-soaping" mean? It means "brown-nosing" or "kissing up" to your boss for favors. Another way to say the same thing is to say, "buttering up" the boss.

What does "abrasive" mean? You should look it up, using "dictionary.com"....

Next, You will send me your do now and also include the status of your project. Chapter 4 "Extra Innings" project 1-7 for the NWBA. We should be completing it today and tomorrow last day. We will do presentations and see a film and answer questions about the film on Thurs. and Friday.

To know your grade, send me an email at ProfessorKLK@aol.com for it privately.

If you didn't submit your project in the previous marking period, regardless of opportunities to catch up, you did not pass this marking period. If you send your project so many weeks after deadline and expect to pass, remember that "deadlines" are real and they matter. I cannot promise I can or will change the grade you received at this late date.

MOS Class Quiz Exercise Update 3.25.08

In MOS packet or in the Spiral MOS text, go to page 187, Exercise 4 - "INVEN"

Open a new Excel worksheet and create the inventory as instructed, with the steps in the exercise. Widen columns as needed, use bold font for headings, and box the work shown and save as INVEN.QUIZ and then send it as an attachment to me at ProfessorKLK@aol.com
It is counted as a Quiz grade.

Update: Tuesday, March 25 - MOS

Do Now: Read and copy the quote below, and then think and interpret what it means and apply it to something you know, something in your own experience or in the news that is a good real-life example of your interpretation...

"Too often it's not the most creative guys or the smartest. Instead, it's the ones who are the best at playing politics and soft-soaping their bosses. Boards don't like tough, abrasive guys." - Carl Icahn, famous businessman, commenting on how some people get ahead in business.

What does "soft-soaping" mean?

What does "abrasive" mean?

You can use dictionary.com for the words you don't know. Soft-soaping is a "slang" term for "buttering up" "brown-nosing"... "playing up" to get something from someone.


AIM: Students will return to the Excel lesson packets and revisit the "spreadsheet" environment and will be able to enter basic formulas for calculation.

LP: Today we will return to the packets for our initial lessons in Excel. We will go back to the worksheet, which became our spreadsheet environment and enter data and formulas as directed. We will discuss first what we gained from the Chart Exercise, and how we might use charts in the future, and we will quickly review what we have done with spreadsheets and formulas, prior to returning to the packets for our next exercise.

The research of Teen topics for statistical/data to prepare more charts in the future, is an ongoing project right now. Continue it for homework.

Soorts Marketing Update - March 24 -28

The new Chapter 4 "EXTRA INNINGS" (page 97 in text) PAIRS/GROUP PROJECT IS DUE ON THIS FRIDAY, MARCH 28, 2008. We'll be seing the Sebastian Telfair "Into the Fire" film segment on Thursday and Friday, so be prepared to have it completed by Wednesday, using the computers in class. You should always send DO NOWs to ProfessorKLK@aol.com. You can send completed work, extra credit and questions to me at that address as well.

Monday, March 24, 2008 Sports Marketing

Continue with the paired/group project you began last week, after completing the DO NOW.

DO NOW: Interpret in your own words, the following quote: "The enemy, the truth, is very oftennot the lie, deliberate and contrived and dishonest, but the myth-persistent, persuasive, and unrealistic." -- John F. Kennedy, former US President

What do you know has happened in Sports recently, to which you can apply this quotation from former President John F. Kennedy?

Monday, March 24, 2008 MOS Computer Classes

AIM: Students will be able to create a data sheet and a chart in Excel, and to save it.

LP; Students will complete the data sheet and chart preparation "35Sports" today. Those who completed it will explore other chart options using the Chart icon in the MS Excel toolbar.


DO NOW: Interpret in your own words the following quote: "The enemy of the truth is very often not the lie, deliberate and contrived, and dishonest, but the myth-persistent, persuasive, and unfealistic."
-- JohnF. Kennedy, former US President

Remember to use real-life examples to support your argument.


Students finished with the assignment can help others, as I walk around to help students individually.

Students should select a topic of interest and get statistical data to use in the creation of a datasheet for a new chart. Students may research such topics as : teenagers who drink alcohol, under age,; students who get pregnant as teenagers, students who graduate NTHS vs. MBHS vs. Nationally, and go on to college; or Students who join gangs.

There are loads of statistics out there, numbers of students in particular age ranges to gather data and use it in setting up a datasheet of your own or for the class, and then creating a chart using the data on a separate worksheet in Excel. This assignment is extracredit and should be done if the student is done with the other chart assignments.

Sports Marketing, Period 8 Update for Thursday 3/20

AIM: Students will explore sports marketing and promotion vs. sales with implementation of a creative project.

DO NOW: Interpret the following quote as it relates to you as "advertiser in your fictitious new agency, or in your own personal experience:

"The man who does not work for the love of work but only for money is not likely to make money or to find much fun in life." -- Charles Schwab

LP: Today we will recap our "project" and pairs established yesterday. We will continue to research and complete the "Extra Innings" Project at the end of Chapter 4. Ms. Kirshner will walk around and work with student "agencies" (Which should be named now) to assist and direct students.

Please send me a status report during period 8. Make sure you tell me the name of your partner, and the name of your new advertising agency. You should state the status of your project. Are you finished with items 1 and 2 and on 3? There are 7 items to be addressed in the project assignment. Assignment will be due on or before Thursday, March 27. We will view and answer questions about the Sebastian Telfair movie segment on Thursdy and Friday, so you must complete the project in a timely manner.

MOS Thursday, March 20 Update

AIM: Students will learn the Excel Charting Options and How to Create Charts

DO NOW: Prepare the following quote in an attractive font style and size, and frame or put a border around the quote. " The man who does not work for the love of work, but only for the money is not likely to make money or to find much fun in life" -- Charles Schwab
Next, interpret the quote as it relates to your own observation or experience. Use a real life example to support your interpretation.

We will return to the MS Office spiral books today, to the same pages as yesterday and together review the terms and exercise students are to perform. Ms. Kirshner will walk around and help students individually and answer questions, (since we do not have a projector attached to the teacher's computer daily for demonstrations). Students are reminded to save all work and to use the ProfessorKLK@aol.com email address to send work and questions, and to go to the blog for instruction. The blog address is again placed on the board and is supposed to be saved into the "favorites" menu of the toolbar.

March 19 Sports Marketing Period 8

AIM: Students will review and expand knowledge of marketing and promotion concepts


DO NOW: Interpret: " 'Tis money that begets money." -- anEnglish Proverb

How does this quote related to NCAA and Professional Sports Celebrity Endorsements, Sponsorships?

LP: Begin new project. Go to page 97 in the book, TYPE THE INSTRUCTIONS FOR THE Project, "EXTRA INNINGS" AND WITH ONE PARTNER YOU WILL BEGIN THE RESEARCH FOE FOR THE PROJECT. You are hired as a member of an advertising agency to design an attention-getting and income-producing promotional campaign for the National Wheelchair Basketball Association. You will use the Internet, working with a partner, to complete all 7 listed activities, culminationg in a proposal to present in class. Start now. Deadline TBD (To be determined).

All